Companies spend thousands of pounds on trade show marketing, when you add up how much they spend on Exhibition space, graphics, gimmicks, stand construction, storage, delivery charges, travel expenses, uniforms, meal and hotel costs, etc. Therefore the Marketing Manager needs to ensure they get the most from the event.
Many event exhibitors know that they have approximately 4 seconds to attract a visitor to their stand and make a great impression. Yes, just 4 seconds. That’s the amount of time it takes for a visitor to walk past the length of their exhibition stand. In this time a company must use everything in their power to attract that customer and engage them in conversation.
Professional Exhibition Staff or Models are able to enhance their corporate image and ‘hook’ customers in. With poised, well-appointed staff that are well briefed the company has a great advantage over their competition.
The Psychology
Psychologists call it ‘the Halo Effect’, this occurs when one positive characteristic of a person dominates the way that person is viewed by others. Evidence is now clear that physical attractiveness is often such a characteristic and research has shown that we automatically assign good-looking individuals with favorable traits such as talent, kindness, honesty, and intelligence. Good-looking = Good.
Many companies take advantage of the “Halo Effect” to beat their competition and increase sales.
Companies use Exhibition Models so they can free up their sales staff to do what they do best – Sell
Exhibition Hosts and Hostesses are able to assist sales staff by:
Cost Effective:The company saves money on overtime, travel expenses, meals and hotel accommodation. There is just one reasonable fee for professional exhibition staff or models.
Experienced, Committed and KnowledgeableProfessional promotional people make it their business to know company products and services and to explain them in ways customers can understand. They are comfortable in the trade show environment so they project confidence to customers.
Prepared and ConfidentCombining their natural assertiveness, with knowledge of the company’s product or service makes professional Trade Show Staff the right choice for increased sales and sales leads. At an exhibition, sales teams don’t always have a half hour to make their sale. They may have seconds, maybe a minute. With professional exhibition staff on board, they can quickly build rapport with customers through body language, conversation and listening and hold the customer on the stand a little longer.
Enthusiastic and PersistentWith their open, disarming manner, tradeshow personnel will quickly turn company customers into friends. Professional exhibition staff, also know how to help casual visitors move along to make room for new buyers.
A Professional Tradeshow Model has lots of enthusiasm. They are excited about working for new companies and look forward to working with their customers. They smile, make eye contact and treat company customers as the most important people in the world – because they are.
Professional Trade show personnel know how to handle and turn around ‘no’s.’ And they are always looking for the ‘YES!’
Choose BeautyYou can choose to hire attractive women and men who can wear classic and conservative to wild and outrageous styles of dress so that customers give company exhibits a second look.
CommunicationProfessional exhibition personnel know how to make the most technical products and easy for customers to understand. Their dramatic, enthusiastic or humorous performance creates a ‘magnet’ for potential customers. Professional spokesmodels can also demonstrate company products to the public and show them how easy they are to use. Whether it’s one-on-one or over a PA System, professional exhibition staff or models know how to involve customers to make the sale.
Professional Exhibition Staff or Models are able to enhance their corporate image and ‘hook’ customers in. With poised, well-appointed staff that are well briefed the company has a great advantage over their competition.
The Psychology
Psychologists call it ‘the Halo Effect’, this occurs when one positive characteristic of a person dominates the way that person is viewed by others. Evidence is now clear that physical attractiveness is often such a characteristic and research has shown that we automatically assign good-looking individuals with favorable traits such as talent, kindness, honesty, and intelligence. Good-looking = Good.
Many companies take advantage of the “Halo Effect” to beat their competition and increase sales.
Companies use Exhibition Models so they can free up their sales staff to do what they do best – Sell
Exhibition Hosts and Hostesses are able to assist sales staff by:
- Pre-qualifying prospects so they can focus on sales, finalising orders, record transactions.
- Data Capturing customer names and contact details, sometimes in exchange for a company promotional giveaway
- Handling competition entries and gift presentation
- Managing refreshments and snacks
- Recording customer responses to free samples / new product lines
- Handing out company literature
- Delivering product demonstrations
- Preventing the dreaded “ignoring the customer” that occurs when the company just doesn’t have enough staff
Cost Effective:The company saves money on overtime, travel expenses, meals and hotel accommodation. There is just one reasonable fee for professional exhibition staff or models.
Experienced, Committed and KnowledgeableProfessional promotional people make it their business to know company products and services and to explain them in ways customers can understand. They are comfortable in the trade show environment so they project confidence to customers.
Prepared and ConfidentCombining their natural assertiveness, with knowledge of the company’s product or service makes professional Trade Show Staff the right choice for increased sales and sales leads. At an exhibition, sales teams don’t always have a half hour to make their sale. They may have seconds, maybe a minute. With professional exhibition staff on board, they can quickly build rapport with customers through body language, conversation and listening and hold the customer on the stand a little longer.
Enthusiastic and PersistentWith their open, disarming manner, tradeshow personnel will quickly turn company customers into friends. Professional exhibition staff, also know how to help casual visitors move along to make room for new buyers.
A Professional Tradeshow Model has lots of enthusiasm. They are excited about working for new companies and look forward to working with their customers. They smile, make eye contact and treat company customers as the most important people in the world – because they are.
Professional Trade show personnel know how to handle and turn around ‘no’s.’ And they are always looking for the ‘YES!’
Choose BeautyYou can choose to hire attractive women and men who can wear classic and conservative to wild and outrageous styles of dress so that customers give company exhibits a second look.
CommunicationProfessional exhibition personnel know how to make the most technical products and easy for customers to understand. Their dramatic, enthusiastic or humorous performance creates a ‘magnet’ for potential customers. Professional spokesmodels can also demonstrate company products to the public and show them how easy they are to use. Whether it’s one-on-one or over a PA System, professional exhibition staff or models know how to involve customers to make the sale.
