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Why Type of Jobs do Promotional Staff do?

Promotional People are used to assist on a wide variety of marketing jobs which are usually tactical short-term assignments, such as;
  • Product Demonstrations
  • Product Sampling
  • Leaflet Distribution
  • Lead Generation / Qualifiers
  • Store Merchandising and POS Placement
  • Hand to Hand Print Distribution
  • Night Club / Bar Promoters
  • Presenting / Spokesmodels
  • Retail Training
  • Hospitality; Welcoming guests, registration, serving refreshments, canapés
  • Modelling; Award presentation, grid-girls,
  • Market Research and Data Capture
  • Mystery Shopping
  • Costume Characters
  • Road Shows
  • Publicity Stunts
Face to face Marketing campaigns targeting consumers are usually planned at high traffic locations to reach as many customers as possible.  These locations could be shopping malls, high streets, supermarket foyers or large public events, such as exhibitions, festivals and county shows.  Some companies like to target their campaigns at a Specific customer demographic and choose specific venues which that customer would be attracted to.  For Example, a new beer brand targeted at 20-30 year old males could be held in a pub or nightclub and to take this one step further they may choose a particular type of person to represent their brand.
Promotional Models are also used for Business to Business events which usually take place at trade shows, corporate events, hospitality areas, conferences, occasionally offices and sometimes in the retail environment.


This post first appeared on Brand X, please read the originial post: here

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Why Type of Jobs do Promotional Staff do?

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