A Transformational 1 Hour Discussion with CEOs & Marketing Decision-Makers
The Marketing Industry is at a tipping point:- Consumers have been demanding something that traditional marketers have been VERY reluctant to give them: a return to the kind of marketing that simply works best, a return to human nature. And our fellow humans have never stopped begging for this since day one.
- The strategic future of the Marketing Industry was laid out in 1997. It was exactly what consumers wanted, but most marketers have spent the intervening 20 years distracted by 'shiny and new' instead of heeding the simple message.
- The new Social Media (the first was the home phone) have led to a breakthrough in what has always been marketing’s ‘holy grail’ — a shift in focus from ‘push’ efforts to ‘pull’ results. People love the latter....the former not so much.
- A ton of successful new business models emerged from 'push-pull disruption,' but not at the traditional ad agencies. Sadly they've just continued plodding and have grown into ever larger 'dinosaurs.'
- There has never been a more urgent need to bridge 'The Traditional Sales-Marketing Divide' in order to leverage the increase in efficiency and effectiveness that comes with better aligned Sales and Marketing efforts, but few CEOs have proven sufficiently visionary to mandate it.
Let’s have a conversation. Contact me at [email protected] to book a one hour discussion guaranteed to deliver healthier marketing ROI and a different perspective you didn't see coming.