Do you know? Do you know what concerns they have as it relates to their job and business? If you don’t know, you should. Prospects and customers don’t care about the products and services you’re Telemarketing at them. They care about what challenges you help them overcome. They don’t care that your product has great slip resistance. They are interested that the enhanced slip resistance reduces accidents in the workplace by 30% thereby reducing claims, costs, downtime and increasing profitability, uptime and employee satisfaction.
Too many Cold Calls start with a features oriented sales pitch about the products, services and the company that they represent. The sooner callers turn this on its head, the more engaged conversations they will have and the more revenue they will generate.
Buyers are time poor. They get innumerable cold calls each week. All trying to flog them some commoditised solution that they’ve seen before, heard a thousand times and they already have something similar. When the caller realises that he / she needs to differentiate the call as well as the offering, the quicker they will generate more and higher value results.
So, before you make that next bland telemarketing sales call, think about your customer first. Put yourself in their shoes buying your products and services. Ask yourself the question ‘What’s in it for me?’
GSA is a London based new Business Development and telemarketing consultancy with an office in Manchester. We offer new business development and marketing strategy, senior-level telemarketing services and telemarketing training to ensure that clients generate more new business and deliver ROI.
If you’d like to find out how GSA Business Development can help Generate Growth for your Business or book one of our new business development and Marketing Strategy workshops, contact us now on 0845 658 8192 or send us an email.
If you’d like to find out how GSA Business Development can help Generate Growth for your Business or book one of our new business development and Marketing Strategy workshops, contact us now on 0845 658 8192 or send us an email.
