For any business looking to successfully sell their products or services online, an effective payment processing system is definitely a must. Many of today’s online shoppe… Read More
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SYNC is a public relations and content marketing brand that seeks to educate and inform businesses about the evolving nature of PR and the rest of the industry.
Content writing agency or in-house team: what’s right for your business? Compelling content is integral to a brand’s success, driving engagement, enhanc… Read More
B2B PR can be tricky. Within my two years as a public relations specialist at SYNC PR, I have witnessed firsthand how the industry has evolved rapidly due to the advancement of technology th… Read More
Content marketing without analytics is like trying to drive with your eyes closed. You might be moving, but you have no idea if you’re headed in the right direction. In to… Read More
(Article 1 of a two-part series)
What makes PR in Malaysia different? Public Relations (PR) in Malaysia is characterised by a unique blend of factors that make it both challenging and intrig… Read More
“They’re cancelled.†What is cancel culture? It is a situation where a company or an individual is being boycotted, shunned and ostrac… Read More
In a country like Singapore, technology has always been one of the pillars of successful business, whether a company is big or small. A 2023 survey conducted by SG financial institution DBS… Read More
We all know that creating relevant and timely content is at the heart of a successful marketing strategy. Yet, without a structured approach, even the best content can fall flat. This is whe… Read More
Singapore, 14 August 2024; Singapore’s first and leading edtech accelerator, EduSpaze, welcomes six startups across Southeast Asia, Europe, the Middle East and South Asia into its nint… Read More
STEC 2024 award recipients include LTA, MOH, HPB, NParks, SLA, URA, GovTech, HTX and MPA
Awards include the Public Service Science, Technology and Engineering Innovation Challenge (STE IC) D… Read More
In recent times, PR has experienced a profound transformation, largely due to rapid technological advancements and evolving societal norms. What was once a field characterised by traditional… Read More
Crisis management and protecting your brand with PR during tough times is a must-have skill or any business owner. Imagine waking up to find your brand trending on social media—not bec… Read More
How young influencers shape PR strategies and social media campaigns. Young influencers have emerged as powerful architects of trends, creating and shifting new directions in the way we cons… Read More
Evaluating PR and social media campaigns through different key metrics. The effectiveness of public relations (PR) and social media campaigns is not merely to gauge public attention through… Read More
There are quite a few common PR misconceptions that lead to misunderstandings and confusion about the value of PR. That’s neither good for the PR industry nor for entrepreneurs and bus… Read More
Building your brand with PR can take you steadily towards success and help with business growth and scalability. Let us understand how. In the mid-1990s, Apple faced a bleak future. The comp… Read More
The rise of video content in the PR industry in Singapore has been steady and this trend is here to stay. Singapore’s digital landscape is a marketer’s dream. With a staggering 9… Read More
In a world where efficiency and scalability in web application development are more important than ever, the Laravel PHP framework stands out for presenting developers with an arsenal of too… Read More
July 16th is celebrated as World PR Day! Public relations professionals often find themselves behind the scenes, crafting narratives, managing crises, and building relationships that shape p… Read More
How crucial is the role of PR in starting a new business?
Starting a business is a thrilling endeavour marked by ambition, vision, and a leap into the unknown. The role of PR in starting a n… Read More
Does it make sense to use PR to attract investors for SMEs? The short answer is yes!
Small and medium enterprises (SMEs) are businesses that maintain revenues and assets below a certain thre… Read More
How important is the role of PR in gender equality and sex perceptions? The short answer is “very”. The opinions and perceptions the public has around gender, sexuality, and the… Read More
What is multilingual SEO and is it necessary? Reaching the right audience is paramount for any successful PR campaign. But in a region as diverse as Southeast Asia, with a multitude of langu… Read More
Backlinks have long been a cornerstone of search engine optimization (SEO). A backlink is essentially a link from one website to another, serving as a vote of confidence that signals to sear… Read More
OpenAcademy and Tan iHerng aim to assist homebuyers in navigating the Malaysian property landscape through unique videos produced exclusively for the platform.
The collaboration between i… Read More
Dropshipping has become a strategy that enables businesses to sell products online without the need to store inventory or handle shipping logistics. Many Shopify entrepreneurs use dropshippi… Read More
KMP’s investment will be used to scale up the team and R&D to support Evlos’ growing business
Evlos offers AI-powered quality inspection solutions for various sectors… Read More
What are the top PR trends of 2024 and beyond, and why should businesses care? In the dynamic landscape of public relations (PR), staying ahead of the curve is essential for professionals st… Read More
In today’s competitive construction industry, your general contracting business needs more than just a hammer and nails to build a thriving client base. Effective marketing techniques… Read More
Kipin, one of the only Indonesian entities, is recognised together with 250 edtech companies in the award list by TIME Magazine for the mission towards addressing educational challenges … Read More
Are you ready to take your ecommerce business to the next level in 2024? With the ecommerce landscape evolving rapidly, staying ahead of the curve is more crucial than ever. As technologies… Read More
AI in PR is inevitable but how will this impact the industry?
By 2025, according to a study conducted by Gartner, 70 per cent of companies are expected to adopt AI into their daily operation… Read More
Brand connection- what is it and why should businesses care?
90% of Singaporeans believe that global brands have the power to encourage compassion and empathy to make the world a better plac… Read More
This will be one of the few performance and digital solutions brands in Malaysia helmed by female leadership
OpenMinds Digital offers a range of digital marketing and consulting services des… Read More
D&I in PR: Should startups care? The short answer is, yes.
With 86% of consumers increasingly discerning about the brands they support, authenticity has become a defining factor in bran… Read More
Singapore, 5 March 2024; EduSpaze, Singapore’s leading edtech accelerator, welcomes six early-stage startups across the region into its well-established three-month accelerator program… Read More
Why do you need a good PR strategy for your startup? Here’s why: When it comes to startup entrepreneurship, success often hinges on the innovation of products or services and how well… Read More
User-generated content (UGC) has emerged as a potent force driving engagement, authenticity, and trust in brand communications. UGC, as the term implies, is a form of content that is shared… Read More
When starting a business, many entrepreneurs have consistently understood that thought leadership is a powerful tool to gain a competitive edge. The Edelman-LinkedIn research study on though… Read More
iMotorbike, Southeast Asia’s leading motorcycle platform for buying and selling pre-owned motorcycles, took its expansion to the next gear today with the grand unveiling of its expansi… Read More
Technology is advancing at a rate faster than we can often understand. The global AI market size alone is predicted to grow to an impressive $407 billion by 2027 compared to its 2022 revenue… Read More
PolicyStreet, a regional insurtech company, partners with Direct Lending, a digital lending marketplace platform, to unveil DirectCare+, an embedded personal accident microtakaful with a loa… Read More
Kumpulan Modal Perdana (KMP), a government-owned tech-focused VC, announced today their successful investment in SmartRetail, a leading AI computer vision profiling solutions and consumer en… Read More
akaBot, the TOP 20 worldwide RPA solutions ranked by Gartner, announced a new end-to-end automation solution to manage the mandatory e-invoice processing required by businesses in Malaysia… Read More
Localised marketing strategy is key for businesses thriving in today’s globalised and interconnected world, as it allows them to expand their operations and resonates with audiences ac… Read More
Branding for startups in Malaysia is crucial for standing up in a competitive and culturally diverse market. Malaysia looks to be the future startup hub in Southeast Asia. The Malaysian gove… Read More
Branding for startups in Singapore is crucial in the nation’s competitive landscape. Singapore’s startup ecosystem has flourished in recent years to become the 8th best in the wo… Read More
Singapore’s vibrant entrepreneurial ecosystem thrives on innovation and ambition. With numerous government grants and support initiatives available, taking your business to the next le… Read More
Small and Medium Enterprises or SMEs in Malaysia are part of the backbone of a country’s economy as they play the role of the ideal incubators of innovative solutions, driving economic… Read More
Influencer collaboration has become a cornerstone of successful PR campaigns in the digital age, as it helps brands establish a strong presence on social media and build relationships with i… Read More
Crimson Education, a leading university admissions consultancy, proudly announces that the 2024 Crimson Access Opportunity (CAO) scheme is now open for applications from 1 February. The CAO… Read More
Crimson Education, a leading university admissions consultancy, proudly announces that the Crimson Access Opportunity (CAO) scheme for 2024 is now open for applications from 1 February. The… Read More
