2024-02-21 14:55
Here Are Some of the Most Memorable Movie Campaigns from Over the Years Every year Hollywood strives to give the public what they want, whether that’s through original films, novel ada… Read More
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Sixth City Marketing Blog
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Digital marketing blog
2024-02-16 16:50
John Sammon is the Chief Executive Officer at Sixth City Marketing. Since founding the company over 10 years ago, he has grown the organization to help over 40 clients achieve their digital… Read More
2024-02-16 13:35
Columbus, located in the heart of Ohio, is one of the most popular cities in the state. Which makes sense given it is the state’s capital! Here at Sixth City, we have nothing but love… Read More
2024-02-14 15:05
When adding content to your website, a great way to include interactive features that captures your audience’s attention is to embed different kinds of posts. Embedding different eleme… Read More
2024-02-07 16:35
When looking at your overall website traffic, how can you know where exactly it’s coming from? Your website traffic will mainly come from three different places: orgain, paid, or direc… Read More
2024-02-05 20:03
Highly regarded for its bar scene, Nashville is the go-to destination for one-of-a-kind dives, local breweries, and an assortment of talented live performers. That’s why we wanted to t… Read More
2024-02-02 13:57
Maureen Darrah is the SEO Director at Sixth City Marketing. Her role includes working with our SEO strategists, writers, and account managers to help our clients reach their digital marketin… Read More
2024-01-31 14:47
As we all adjust to the switch to Google Analytics 4, a key metric that you don’t want to lose is the ecommerce conversion rate. In GA4, this metric takes a bit of augmenting to see it… Read More
2024-01-26 14:50
Kailee Terrance is the Inside Sales Representative at Sixth City Marketing. Her role focuses on building relationships with potential clients and advising them on the best strategies to achi… Read More
2024-01-24 13:42
This Upcoming Change in 2024 Will Impact Some of Your Marketing Efforts As of this month, Google Chrome has already started phasing out cookies on Chrome for 1% of its users, and by the end… Read More
2023-01-11 14:00
Are you ready for the new year? Staying up to date on the latest digital marketing trends helps you keep up with what’s happening in the industry and take advantage of new opportunitie… Read More
2023-01-04 20:14
We are excited to announce one of our new projects for 2023, the Best of Columbus blog series! Throughout the year, we will be posting content on our blog that highlights various businesses… Read More
2022-12-28 17:20
Let’s Recap All the Updates Google Released This Year It’s that time of year again when SEOs, marketers, and business owners all plan for 2023 by taking a step back to see their… Read More
2022-12-21 14:51
We Last Encountered an Update Targeting Link Spam in July 2021 Just as SEOs thought Google wouldn’t release any major updates before the holidays, they surprised us by unleashing a rat… Read More
2022-12-14 14:33
After a handful of updates this past year, Google was kind enough to release an updated guide to all the systems that play a factor into how they rank websites. And when they use a variety o… Read More
2022-12-07 15:07
Looking to attend some great events in 2023 that will teach you new things about SEO, PPC, and more? Our list highlights some of the top conferences you should attend this upcoming year. THA… Read More
2022-11-22 14:51
Recently, various marketing experts have published thoughts and insights on findings in relation to local SEO. To help you stay on top of current trends and news in the industry, here are th… Read More
2022-11-16 17:29
Split testing, or A/B testing, is the process of isolating a variable and running different versions of it across some sort of experience. In marketing, it’s most commonly associated w… Read More
2022-11-09 15:27
Wondering how and why you should perform a competitor analysis via social media? Keep on reading to see what we uncovered. What is Social Media Competitor Analysis Ever wonder how some brand… Read More
2022-11-02 13:59
With Less Than A Year Until GA4 Replaces UA, Users Should Consider Doing These Things to Enhance Their Accounts Given the new year is around the corner, July 2023 will be here before we know… Read More
2022-10-26 13:10
The Update Rolled Out Over the Course of Three Days On October 19, Google’s Search Console Twitter account posted that they had released the October 2022 Spam Update. And as of October… Read More
2022-10-19 14:01
This New Resource Replaces Their Webmasters Guidelines On October 13, Google announced the release of a replacement to their Webmasters Guidelines, newly named Google’s Search Essentia… Read More
2022-10-12 13:44
As times change, as well as the expansion of digital marketing platforms and technology, we have seen a dramatic shift in the way young people retrieve their information. According to TechCr… Read More
2022-08-31 14:53
With less than a year until Universal Analytics is depleted, Google is thankfully adding more ways for SEOs to ease into the transition by adding features that are helpful to their jobs. Her… Read More
2022-08-24 13:21
The Helpful Content Update Will Target Unoriginal, Low-Quality Website Content For years, Google has consistently put in the effort to improve the search experience. From various spam and pr… Read More
2022-08-17 17:51
More and more brands have given customers the option to have a simple social commerce shopping experience thanks to many platforms adding on-app shopping options. In recent years, platforms… Read More
2022-08-11 16:47
Google has launched their latest feature for Google Business Profiles that allows businesses to set up responses to frequently asked questions from customers. Although there hasn’t bee… Read More
2022-08-04 14:27
On July 27, Google announced they were launching a product reviews update. Like most major Google updates, the PRU will take 2-3 weeks to completely roll out. What We Know So Far As advice f… Read More
2022-07-27 13:23
Over the years, small and large businesses have learned they are able to grow their brands by participating in different social media trends. These trends give every business a chance to be… Read More
2022-07-20 13:00
Marketers Can Now Find These Useful Reports in Google Analytics 4 In case you missed the news, earlier in the year Google announced that they are sunsetting Universal Analytics in July 2023… Read More
2022-07-13 15:09
When managing your site, you most likely have lists of relevant, high-traffic keywords you are paying attention to and trying to rank for against competitors. Ironically, what some people mi… Read More
2022-07-06 14:02
What Is Content Re-Optimization Content re-optimization is the process of going through the content on your website and updating or removing existing copy, images, videos, and alike to impro… Read More
2022-06-29 15:39
As the First Core Update of the Year, It Left Behind a Big Mark From May 25 to June 9, Google slowly unleashed its first core update of 2022. As we detailed in our newsletter a few weeks ago… Read More
2022-01-26 18:13
When someone thinks of evergreens, they will most likely think of evergreen trees. These trees are long lasting, featuring leaves that are maintained throughout the different seasons. S… Read More
2022-01-19 16:39
When your local keyword rankings drop, it can be very frustrating figuring out why, and you may not know where to start to solve it. Use this handy list of various things you can check to gi… Read More
2022-01-12 14:05
Recently, the local SEO community was hit with a large update targeting local search rankings. In their announcement, Google shared a helpful article that gives details on how marketers and… Read More
2021-12-29 14:46
Mark Your Calendars for Google’s 2022 Updates In 2021, we experienced 9 major updates throughout the year. Given that, we can only expect Google to continue this effort. And to help ma… Read More
2021-12-22 13:58
Local SEOs Navigate Through Major Shifts Back on December 8, I posted on the Local Search Forum to see if anyone else in the local SEO industry was seeing a large amount of fluctuations in l… Read More
2021-12-15 13:52
As we have continued to navigate different circumstances over the past year, you may have experienced different highs and lows in your email marketing efforts. And if you are looking for som… Read More
2021-12-08 14:38
From figuring out medical issues, to what the different symbols on your car’s dashboard mean, to everything in between, we have evolved to using the internet to search for just about e… Read More
2021-12-01 14:18
Google Unleashed a New Update Right in Time for the Holiday Season Many marketers thought they had caught a break from broad core updates; however, on November 17 Google announced that yet a… Read More
2021-11-17 15:05
The new year will be here before we know it, and that means you’re likely re-evaluating aspects of your marketing efforts. To help with the various strategies you want to implement, co… Read More
2021-11-10 14:13
Local SEO, Spam on SERPs, and Page Experience All Had Big News Google has been very busy sharing a variety of updates via Twitter that marketers all of expertise levels should be aware of. H… Read More
2021-06-22 12:48
If you are managing various paid campaigns, making sure you meet budget and get the most out of your approach can be tedious, especially if it means consistently checking and adjusting your… Read More
2021-06-16 14:16
Did you know that there is a way you can see how much traffic pages you are linked from receive? If link building is a big part of your strategy, this is probably something you are curious a… Read More
2021-06-09 12:18
On June 2, Google announced via Twitter the release of a new core update and noted that there will be another core update to follow in July. They have stated the reason for a two-part releas… Read More
2021-06-02 12:58
We’ve Noticed More Accounts with Access to this New Feature While image extensions are no new news to a lot of Google Ads professionals as they were discovered back in 2019 and got mor… Read More
2021-05-26 13:45
Multitask Unified Model is a New AI for Understanding Information Not long ago, we had BERT and then recently, we had passage rank, and in an effort to continue to get even smarter, Google h… Read More
2021-05-19 15:11
Don’t Worry, Here’s How You Can Fix It When we start working with new clients, we often find that their Google Analytics account is crowded with goal conversions that are making… Read More
2021-05-13 15:44
Select Users Are Now Reporting New Data in Google My Business Back in October, it was announced that Google was going to be testing the ability to see data on calls made from your GMB profil… Read More
2021-05-05 13:36
Many business owners, marketers, and even developers don’t realize that while redirects are great for website health and SEO, when implemented incorrectly they can have a negative impa… Read More
2021-04-28 13:00
Google Now Will Prioritize In-Depth Research When Ranking Product Reviews On April 8, around 1 p.m. EST, Google announced a new algorithm update centered around product reviews. This update… Read More
2021-04-22 13:08
And Released a New Report in Search Console On April 19, Google announced that the upcoming May core update on page experience will now be released in mid-June, and have a gradual rollout un… Read More
2021-04-19 14:03
How Margie’s Meatloaf Mecca Was Born By mixing the perfect combination of traditional and digital marketing tactics, along with the collaborative efforts of our team, we were able to e… Read More
2021-04-14 13:53
Link building is known to be one of the hardest parts of SEO, as it takes a lot of time and creative thinking to consistently gain new links to your site. If you are scratching your head on… Read More
2021-04-06 14:00
If you are a business-to-business company, it can be hard to find new ideas for your SEO strategy when you feel like you have tried everything! Check out these tips that might be able to hel… Read More
2021-04-01 12:53
In mid-March, Google finally took a step in the right direction in combating issues that many local SEOs have been having in GMB for years. One of these issues is the presence of fake or spa… Read More
2021-03-30 13:14
Source Claims That Searches Resulting in No Clicks to Websites Is on the Rise On March 22, Rand Fishkin of SparkToro (formerly of Moz), published an article stating that two thirds of search… Read More
2021-03-25 14:35
Google Will Be Manually Moving Remaining Sites to Mobile-First Soon As one of the various changes coming to search in 2021, mobile-first indexing has had a long journey into becoming a reali… Read More
2021-03-23 12:51
New year, new marketing strategy! If you are a member of business-to-business company and are scratching your head wondering what approach you should take with PPC in 2021, these four tips m… Read More
2021-03-18 13:00
Marketers Have Been Reporting Bot Traffic in Google Analytics Have you recently seen spikes in your GA traffic that is outside of your normal range? Maybe you are noticing traffic from odd r… Read More
2021-03-16 13:01
As we enter the new year, SEOs are scratching their heads and wondering what this year will bring when it comes to search engine optimization and the never-ending changes to Google. Keep on… Read More
2021-03-11 15:07
Whether you need ideas for content to reach those in your industry on LinkedIn, or for your customers on Instagram, it can be hard to find new, creative ways to repurpose the content on your… Read More
2021-03-09 15:54
Step aside, Google My Business! There is another local listing site that is just as important to local SEO, and it’s called Bing Maps. No matter your industry, it is important to ensur… Read More
2021-03-04 16:16
Google Launched a New Feature on SERPs to Help Verify Sources Recently, it was announced via Twitter that a new feature – currently in beta in just the U.S. for desktop, tablet, and mo… Read More
2021-03-02 14:11
In the slew of updates Google has been releasing lately, from getting rid of the broad match modifier in Google Ads to pushing out the passage rank update, they have also stayed busy by maki… Read More
2021-02-25 18:48
In 2020, Apple released iOS 14, and for months now advertisers have been expecting the changes to some settings that come with it, including Apple’s App Tracking Transparency (ATT) in… Read More
2021-02-23 14:03
With May just around the corner, the first core update of 2021 will be here sooner than we think. Which means we have less time to prepare for what comes with it. Thankfully, we recently got… Read More
2021-02-18 13:41
There is finally a way for users to fill out a form requesting more information from ads without sending them to a landing page, and on February 10 Google announced that lead form extensions… Read More
2021-02-16 15:05
This BERT-Like Update Will Affect 7% of All Queries On February 11, Google announced that passage ranking was pushed live in the U.S. after introducing the update in October of 2020. From wh… Read More
2021-02-11 13:58
New Updates to the Local Pack and GMB Guidelines In early February, it was reported by SterlingSky that Google’s guidelines for using a co-working space and being on Google Maps via Go… Read More
2021-02-09 14:44
A New Version of Phrase Match Will Soon Replace Broad Match Modified Terms On February 4, Google announced that starting in two weeks they will be rolling out changes affecting broad match m… Read More
2021-02-04 13:37
As we enter 2021, and with the May core update coming closer, having an idea on how secure your site is should play an important part in your marketing strategy for the next few months. And… Read More
2021-02-02 14:04
When you manage a GMB listing, either for yourself or a client, you may at some point run into a time where strange edits come through to your listing. While this is very frustrating, there… Read More
2021-01-28 15:27
Recently, rumors were spun on Twitter over a response from a Google representative who told a user that in order to improve their SEO, they needed to spend more on PPC. This allegation got a… Read More
2021-01-26 17:04
It was recently reported at Local U that there are new options in the Google My Business dashboard that are available when flagging reviews. As bad spammy reviews, reviews from ex-employees… Read More
2021-01-21 18:02
Do you have a lot of visuals on your website? Are you uploading images and videos to show users what your company is all about? If not, then you should start adding pics and videos because b… Read More
2021-01-19 14:36
Just about everyone can agree that 2020 was quite the year. But along with everything that we have endured as the year unfolded, SEO has kept us on our toes as well. Here are some of the thi… Read More
2021-01-15 14:13
When social media paid marketing seems to be stuck in a rut, the first thing marketers likely try is to test out new ads and copy. But there are also a number of other tweaks that can be mad… Read More
2021-01-13 14:00
On December 3, Google rolled out a new core update. Apparently, this latest update is a big one. In previous core updates, there have been specific focuses and changes made but, unfortunatel… Read More
2021-01-11 14:43
To give content creators a direct line for answering the public’s questions on the web, Google has launched its Question Hub in beta for the U.S. This new tool allows webmasters to sub… Read More
2021-01-07 15:34
Before it was uncovered in late December by Colan Neilsen at Local U, many local SEOs were under the impression that the services business owners add to their listing only displayed in mobil… Read More
2021-01-04 15:18
As 2021 approaches, make sure your WordPress website is at its best with the help of these great plugins that can help your SEO efforts behind the scenes. Yoast SEO While there are plenty of… Read More
2020-12-30 14:32
For many businesses, getting your name out there is so important for building brand awareness and authority, and in order to do so you must engage in quality off-site SEO techniques. One ver… Read More
2020-12-22 13:59
Do you want to be more efficient with your SEO efforts? If the answer is yes, we’ve compiled a list of the best chrome extensions to incorporate into your work. To ensure the highest p… Read More
2020-12-18 13:45
National search engine optimization (SEO) can give you that visibility that you need online. However, local SEO is the best way to outrank those competitors and attract customers in your loc… Read More
2020-12-16 15:17
As our society moves more and more to the digital world, social platforms are evolving to increase efficiency for online users. Meanwhile, social media use has intensified, and new trends ar… Read More
2020-12-14 15:26
Alongside the recent core update, Google has been diligent on releasing a variety of other changes to its platforms in the past few weeks. Here are some things you may have missed. Google Ma… Read More
2020-12-10 14:15
Whether you are a home services chain, a major gym franchise, or another business with various sites, if your company has multiple locations and you want to attract more customers online, yo… Read More
2020-12-09 14:29
Will Your Site Be on Google’s Naughty or Nice List? On the morning of December 3, Google announced on Twitter it would roll out a core algorithm update later that day. This was a major… Read More
2020-12-07 13:54
Site speed is more important than ever, and one of the easiest things you can do to improve your load time is taking the time to optimize the image files you have on your website’s pag… Read More
2020-12-04 15:00
When it comes to search engine optimization, you want to do your best to outrank your competitors and jump to the top of the results page. However, if you have certain errors on your website… Read More
2020-12-02 13:47
The holiday season is in full swing, but there is still time for you to make changes to your website that can help your business boost sales online and in stores. Keep on reading to find out… Read More
2020-11-30 13:59
Whether you have been waiting weeks for a postcard, your business was unverified out of nowhere, or you’re facing other issues, dealing with the process of getting your listing verifie… Read More
2020-11-25 13:39
In order to influence previous users who have visited your website, running ads using remarketing tactics can be a great way to prompt purchases, form submissions, and more. Through the Face… Read More
2020-11-23 14:18
In the past few months, TikTok has taken social media by storm, with many videos attaining household knowledge based on how viral they have become. What many businesses have failed to realiz… Read More
2020-11-20 14:13
Site Owners Now Know How Long They Have to Prepare Their Website Back in June, we first heard word on how users’ page experience was going to become a ranking factor. And for what seem… Read More
2020-11-18 14:47
On November 6, it was reported by LocalU that there has been a rise of Google My Business accounts being hijacked by hackers who take over the listing to change the business to the… Read More
2020-11-16 14:23
In the state of our society in 2020, the digital world is so important to our everyday lives. Email marketing is now more crucial than ever to remind your customers and clients that you and… Read More
2020-11-11 14:02
As online marketing becomes more popular and essential for finding businesses online, everyone is trying to find the right “formula” to rank first on search engines. Currently, t… Read More
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