Lake B2B’s services revolve around data. Yet, we do not promise 100% performance of the database. Because which cannot be removed completely. Who are 'inactives'? Inactives or inactive contacts are the email addresses of people in your database who have never opened or clicked any of your emails. These people have never shown any interest … Continue reading "Are you Actively Handling your ‘inactives’ with data segmentation?"
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This post first appeared on Expert Speak: How Does Email Appending Exactly Work, please read the originial post: here