ABM: A Throwback in 60’s “Don’t count the people you Reach; reach the people that count.” – David Ogilvy ABM as a tactic in Marketing is not something new. It was even leveraged back in the 60’s; the term “account-based marketing” was however coined in 2004 by ITSMA. Mapping key accounts, crafting personalized campaigns and … Continue reading "The Game of Funnel: Reach the next level of success with account based marketing (ABM)"
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