Learn how we at cheap flights to stockholm did it!!!

Have you ever wanted to be more visible in the search engines to increase your targeted traffic??

The travel industry is one of the most competitive on the search engines. Appear on the first pages requires the development of a methodology and a regular work of optimization.

Thanks to our experience and constant monitoring, we will improve your positions on Google and other engines. By concentrating initially on the Elements that make up your website.

Improving SEO in tourism requires hard work and patience

Improving a site’s natural referencing in Tourism requires patience and regular work. It takes an average of 6 to 8 months for the SEO optimization of a tourism site to bear fruit.

This delay also depends on Google’s willingness to take into account the improvements made. Nobody can promise you immediate results…

Analyze your positions … and those of your competitors

Do not try to implement an SEO strategy alone if you do not even know your current positions, their potential and the positioning of your competitors. An SEO strategy does not come at random hoping to have a little luck.

Numerous tools exist to help you understand your strengths and weaknesses as well as those of your competitors. Setting up a Google Webmaster tools account is imperative for you to follow your developments. This is a free Google tool (the equivalent of Analytics for SEO) that is set up quickly on your site.

Analyzing competition remains the best way to establish an SEO strategy. You sell safaris in Tanzania, you know your competitors, why not go see what searches bring them the most traffic? You will sometimes be surprised by the results, with queries you never thought

In order to be able to analyze the competition, you will have to use a service provider (like us!) Or subscribe to paid online tools, as long as you know how to analyze the data that will be presented to you.

In fact, you will need to search for keywords at the same time:

• with good potential,because it is useless to position oneself on queries that generate 10 searches per month …
• targeted to your offer, because the goal is not to attract the curious but in-fine to sell trips …
• with reasonable competition, because unless you have a miracle you will never come to mind

Work in priority on the elements internal to your site

We recommended to carry out a first work of background by optimizing all the elements known as “on page” (all the elements inside your site). Page titles, semantic field, html tags, Meta descriptions, loading speed, content optimization…

Good site architecture is essential, especially at the level of categories (countries, themes, profiles of travelers etc). A hierarchization content is also essential. What are your pages at the best SEO potential? It is important to know this because these pages will have to be put forward (via a menu, a link to the home page etc.).

Remember that the faster a page is accessed (in clicks) from your site’s home page, the more it will get what is called “link juice”.

On the other hand, the more pages you have quickly accessible from your home page, the less these pages will have “link juice”. It is therefore strongly discouraged to create a menu for all the pages of your site, or to put dozens of links on all your pages.

These elements depend only on you since it is your own site. It is therefore easy to optimize them once the full audit is completed.

Add tourism content in priority

The content marketing (Content Marketing) is now regarded, rightly, as the most effective strategy on the internet. The goal is to appeal to potential travelers as well as search engines like Google.

Content becomes your raw material, one that adds meaning to your marketing actions and represents the synthesis of who you are and what you do. The advantage is twofold: you generate more traffic and your reputation grows.

These two points together naturally lead to your main goal, generating more travel bookings

Then carry out targeted marketing actions

In a second step, a regular job is to be done in accordance with your overall marketing strategy.

An Inbound Marketing strategy based on the creation and distribution of quality and targeted content remains for us the most effective method to improve its SEO in a sustainable manner.

Author Bio:

This Content has been written by Daniyal Buksh, professional digital marketer and content strategist. You can follow him on Facebook here.