Are you going to invest time and money in SEO in 2018? Want to understand Google’s algorithms that will affect how you Rank your keywords?

Flights to Stockholm shares the updates you need to know!!!

On the list you will find:

• Panda: Death with duplicate content
• Penguin: Death on link purchase
• Pirate: Watch out for protected content
• Hummingbird: Write for readers, content optimization
• Pigeon: Google business, local search, establishment in Google, get Google certified customer reviews and boost your reputation 
• Mobile Friendly: Your site must be mobile compatible
• Rank Brain: Best Content, Google Analyzes Bounce Rates and Web Visit Time
• Possum: Best Business Correlation / Geography
• Fred: Good quality content, not too much ad, affiliate link …

PANDA is wise, he believes you should earn your rank. Pandas don’t like duplicate content (no plagiarism) and don’t both with keyword stuffing they are too far intelligent for that.

PENGUIN is the life of party he believes in linking up with quality friends. You can’t buy his friendship (no paid links and he doesn’t like spammers and fakers.

PIRATE is no thief, you’ll find yourself thrown overboard if you are caught sharing pirated content. So stay away from sites with high copyright infringement reports.

HUMMINGBIRD is intuitive, she understands the meaning behind a search. She looks for concepts over keywords (write for the reader, not the bot).

PIGEON is a homebody, she likes to keep it local. So you better get yourself on the map, she likes it when things are straightforward and simple. Avoid inconsistencies with your address and info.

MOBILE FRIENDLY is just an update which makes sure that when you are searching from a Mobile phone the search results are friendly. If you want to rank for mobile search, get a responsive website!

   RANKBRAIN is artificial intelligence which learns what good content is and what is not. You ought to work on lowering your bounce rate and increasing your visit duration’s to impress the algorithm.

POSSUM is all up in your business he know where you are and shows your results based on your location. There is not much you can do here, the closest business gets the higher rank.

   FRED is smarter than your average Joe he knows if you are just trying to sell him something. Frank deranks content with too many affiliate links and ads. Shoot for quality content and you’ll be good.

Author Bio: This content has been written by Daniyal Buksh, a professional and enthusiasts. You can follow him on Facebook here.