Here we are, the latest blog post of 2018! It must be said that much has happened in the Web sector during the last twelve months.
Although 2017 has brought several elements in terms of SEO, we rather want to turn to the novelties that will hit the door of our websites in 2018.
Here is the list of 4 Trends this year which we will have to adapt if we want to keep our positioning on the Search engines.
Pssttt!! These trends could also contribute to the creation of a significant competitive advantage.
Artificial intelligence
The positioning of websites is influenced by various forms of Artificial Intelligence (AI) such as Rank Brain.
It may however seem more difficult to adapt to it since these are in perpetual change according to requests from users on the engines.
In addition, 2018 will be no exception: Google’s algorithm will grow further and we must stay abreast of its changes.
Let’s hope now that professionals in the SEO industry will be able to demystify some of the algorithm updates so that we can maximize our SEO efforts.
Visual search
Having made its appearance little by little during the last years, the visual research (RV) will take even more place on the canvas in 2018.
We remember that in previous months, platforms like Bing, Google and Pinterest have made many technological advances in VR.
The fact that these giants of research are interested in and developing such technology demonstrates the importance of the place it will have in the future.
It is therefore essential to adapt the way we refer to the images on our website.
To do this, we must optimize the content of photos.
Voice search
The time is past when the only way to find the answers to his questions was to type a sentence in the search bar of Google.
It is now possible to simply dictate this issue to his smartphone to be answered.
You probably know Alexa, Siri and Cortana, maybe even you are part of the 20% of Internet users who use their services for your research.
Voice search (VS) is actually expanding due, among other things, to its immediacy. This increase will not slow down in 2018!
To follow this trend, you need to use long-tail keywords and select expressions that are consistent with how people talk..
Features Snippets and quick responses
In the same vein as voice search, Features Snippets and quick replies improve the speed with which a question is answered on Google.
During the year 2017, we can say that the competition in this space of the first page of the search results has greatly intensified.
It is therefore necessary to redouble efforts to obtain position 0. These efforts will however be rewarded since the click rate on fast answers is estimated at about 33%!
Once again, we recommend prioritizing the user’s needs and identifying issues that your website may already be able to answer easily.
It will then be easier to optimize it and to carve you a place among Features Snippets or quick answers!
How has 2017 been in SEO? What changes, enhancements and trends have been most beneficial to you in the last 12 months?
We want to read you and especially to exchange with you about it!
Author Bio: This content has been written and published by Daniyal Buksh, a professional content and digital marketing manager at cheap flights to Stockholm from London. You can catch me on Facebook.
