Direct mail is well-known for B2C marketing, but that doesn’t mean that it can’t be used by B2B marketers as well. In fact, Direct Mail is an incredibly powerful tool for reaching business professionals. A direct mail campaign with a strong business mailing list can yield better results than other ad campaigns. Read on to learn more about how/why B2B marketers should use direct mail.
B2B marketing has some unique challenges. For one, the sales process is longer than it is for B2C sales. Additionally, professionals can be hard to reach due to their busy schedules. Lastly, it can be challenging to find a way to focus on your target audience with other marketing mediums. Direct mail is the answer to overcoming all of these obstacles. Mailers can be saved, which is precisely what makes them so useful for B2B marketing. Paid search and display ads can’t be saved. Once they’re seen, they’re forgotten unless someone clicks on it. Most people don’t remember the ads they see on social media either. With direct mail, professionals can hang onto your mailer until they’re ready to begin the buying process.
Another great thing about direct mail is that it isn’t disruptive. The professionals you’re trying to target are very busy, which means they don’t want to be bothered by cold calls. They also receive hundreds of emails each work day, making them unlikely to open (let alone respond to) a sales email. Many professionals use social media and check it throughout the day, but the last thing they want to see when they log into Facebook is an ad for your company. No offense to your company, but they’re on social media as a break or escape from their busy day. They’re not on social media to think about their jobs. A mailer doesn’t interrupt a busy workday, doesn’t get marked as spam in an inbox, and isn’t an annoyance on an Instagram feed. People can save your mailer and contact you immediately or when they’re in need of your product/service. You need to accommodate to your audience, not bother them. If you annoy them in any way, they’re not going to want to work with you.
Direct mail’s targeting capabilities make it easier than ever for you to focus on your target audience. Many B2B marketers spend thousands of dollars on email lists trying to generate more leads and sales. This strategy may seem useful in theory, but in reality, it’s anything but. Email lists are known for having accuracy issues. With a business mailing list, you’re guaranteed the most accurate, up to date contact information. You can filter by different attributes such as company size, number of years in business, and location to further hone in on your target audience. Doing this saves you money, as it eliminates unqualified prospects from your list, thus reducing your print and postage costs.
At Titan List, we have general business and new Business Mailing Lists. Contact us today to learn more and get started on your B2B direct mail campaign.
The post Why B2B Marketers Need Business Mailing Lists appeared first on Titan List.
