If you’re new to Direct Mail, finding trustworthy vendors to work with can pose a challenge. Countless list brokers that claim to sell the best data, and of course, there are an abundance of print, design, and fulfillment companies to choose from. Working with a full-service agency can simplify your process drastically. It’s much easier to work with one company that will handle data, design, print, mailing, and fulfillment. But how do you find a company that you can rely on? Read our tips on what you should look for in a direct mailing service.

Quality of Data
You can’t have a successful Direct Mail Campaign that generates leads, responses, and sales unless you have high-quality data. Look for a list vendor that is compliant with do not send registries, updates their databases frequently, and acquires their data from legitimate sources. Your mailing list isn’t the place where you should be pinching pennies. Investing in quality data may be a significant upfront cost, but ultimately the payoff is worth it.

Meets Your Data Needs
Who is your target audience? Is it homeowners that are between 50 and 60 years old with good credit scores who have been in their home for ten years? Is it people age 20 to 30 applying for auto loans? Make sure that the company has the exact data you’re looking for so that you reach qualified prospects. Also, if there are certain attributes you want, ask if they’re available for the data you’re interested in.

Excellent Reputation
Only work with a company with an outstanding reputation. One of the biggest mistakes you can make is working with a questionable direct mail service provider and then running into problems with your campaign. Spend time researching companies and read through as many reviews and testimonials you can find. It may feel boring or tedious, but it will really save you in the long run.

Amazing Design Examples
Always ask to see examples of mailers the company has created for past clients and campaigns. Your mailer is your business’ first impression for people who aren’t familiar with your company. It’s important that it’s well designed and attractive for people to gain your trust and get interested in learning more. Seeing a company’s work can help you decide if they produce quality designs and also if they can meet your expectations.

Print Volume & Turnaround
Don’t overlook the logistics of direct mail campaigns. Print and mailing are often overlooked but are key components that can make or break a campaign’s success. If you’re planning a big campaign, make sure that the direct mail company is equipped to fulfill orders of that capacity. Also, ask about the turnaround time for printing and mailing. Missing a deadline can be a huge detriment to your campaign’s efficacy, which is why you need to know their turnaround for printing and sending out mailers.

At Titan List, we’re proud to not only be a full-service direct mail company but also a leading company in the industry. Don’t believe us? Our testimonials speak for themselves. Contact us today to get started on your next direct mail campaign.

The post What to Look for in a Direct Mailing Service appeared first on Titan List.