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Spinta Digital : Common Qestions from our Target Audience

Looking to work with us as your Digital Marketing partner? Well, I’m sure you would be having numerous questions to ask us about. Before, you send in your enquiry, here’s something unique about us.

We’ve put together a couple of questions that propects always end up asking. Take a look.

If there’s something additional that you would like to know, dont hesitate to ping us.

What do you do?

We are a digital Marketing company.  We basically do 2 things.

  • We help companies take their message to their right target Audience in the most effective way.  
  • We help companies to build your brand, trust, thought leadership and authority with your target audience.

What do you mean by message and building trust?

Message is what you are willing to tell your potential clients about your services.  Your USP, your service offerings, the advantages you bring.

Building trust with your audience is the most important thing for any business, with increase in competition, audiences are exposed to a number of companies in your niche.  Building your thought leadership, brand gives trust to the audience that you are the right company for their requirements. Building trust using intelligent automation has increased revenues for clients by more than 10X and has reduced the leakage of leads for companies.

How do you do this?

We understand the service/product offered by your company, the target audience you are trying to reach.  We fine tune your message and your laser focus your target audience.

We then analyse where your target audience are in the digital medium and we devise a strategy to reach out to them with the right message at an optimal time.  

We get your message across to your target audience in the most cost effective way.

We use Search Engine Optimisation, Social Media Ads, Google Ads, Social Selling, Cold Email Marketing, Influencer Marketing etc to reach out to your target audience.

We then devise content and other collaterals, to build your thought leadership, your company brand and the perception of trust for your brand amount your audience.

  • First step in doing this is to prepare quality content, preparing  case studies, collaterals, media opportunities, PR, and by promoting News and Events of your company.  
  • Second step is to nurture your audience with these content by reaching out to them through different mediums such as mail, social media, re-marketing.  

We reach your audience at the most optimal time with the most relevant message using marketing automation.

We also work on your web page to increase the conversion rates by implementation landing page techniques, conversion rate optimisation, web engagement strategies using smart opt-ins, smart chats etc.

We deliver the market reach you desire by creating a systematic plan, that not only delivers your message to your right audience, but also build the perception of trust on your brand, that increases the lead conversion ratio of your sales team.

I understand, but my target audience are not online, how can you help me?

If your primary target audience are people who are not online, (in many cases, there are people online in some channel), we will try and work with you on your secondary target audience, who could take you on to this primary audience.  In a very rare case, that none of your target group are online, we would not be able to help you, as we only promote companies through the digital mediums.

Which industries have you worked for?

We have worked in multiple domains, from education, healthcare, finance, IT, Manufacturing, E-commerce companies to many start ups. We are industry agnostic as we focus on delivering the message of the company to their target audience.

How much do you charge?

Our pricing starts from INR 30,000.  It depends on the services you want to take.  After our initial understanding of your business, we give you a proposal based on our analysis of what would be the channels that you would need to be on, and the estimated ad spend to reach your target audience.  With regards to building trust with your audience, it depends on the existing collaterals you have, and the number of people we are looking to attract.

Can I get a trial?

We would love to offer you a trial, but we are a service oriented company, and we put quality man hours of effort in promoting your company through our experts. Hence, we would not be able to offer a trial.

What would be the minimum contract period?

We normally work with a minimum contract of 1 year, in special cases we also work on a minimum of 6 months contract.  We would not be able to work on anything lesser than that, as we are trying to build your brand, thought leadership, reach through the digital mediums, it would be of no point for both of us to work for a lesser committed period.

How many leads can you give me?

We do not promise any leads, though we have been extremely successful in generating qualified leads for the companies we work with.  Leads and closure of Sales depends on multiple factors such as your Product, Current need in the market, market trend for your services, pricing, quality of your services, your existing portfolio among many others.  We are a marketing company, and we can only help you in taking your message, services/products and company to the right audiences and assist in building your brand, thought leadership and trust among audiences.

I have tried digital marketing in the past it has never worked for me.  Its just a waste of time and money?

There are a number of companies across the globe who have been extremely successful in marketing their product/services through digital m marketing.  In today’s world, the best way to reach your audience with your message is online. A number of statistics show that people spend more time online than anywhere else, and people use their mobiles for many hours per day which is the best place to reach them.

Your digital marketing could have failed due to many reasons, while choosing the wrong vendor would be on top of any ones list, that is necessarily not the case.  Your agenda with your digital marketing efforts, the messaging of your services, your need of services to the market you are focussing on, the market trend, the pricing of your services, your previous case studies, lack of focus on building brand, lack of focus on building a thought leadership and authority in your niche, purely focusing on leads with a very short term vision are some of the major hurdles why your digital marketing efforts could have failed.

We are very clear when we take up clients, that we want to end up in a win-win situation.  We would not take up clients who do not align with the services we offer, as it would end up in a loss for all parties.  To start with we will analyse your service offerings and your target audience, and set expectations right before we begin.

How can we help you sort this out?

While sending this draft to entrepreneurs and decision makers, I happen to notice that they all enforced me with similar questions. Therefore, I’ve decided to put together some of these important questions to get you started with.

What would be the minimum contract period?

We normally work with a minimum contract of 1 year, in special cases we also work on a minimum of 6 months contract.  We would not be able to work on anything lesser than that, as we are trying to build your brand, thought leadership, reach through the digital mediums, it would be of no point for both of us to work for a lesser committed period.

How many leads can you give me?

We do not promise any leads, though we have been extremely successful in generating qualified leads for the companies we work with.  Leads and closure of Sales depends on multiple factors such as your Product, Current need in the market, market trend for your services, pricing, quality of your services, your existing portfolio among many others.  We are a marketing company, and we can only help you in taking your message, services/products and company to the right audiences and assist in building your brand, thought leadership and trust among audiences.


I have tried digital marketing in the past it has never worked for me.  Its just a waste of time and money?

There are a number of companies across the globe who have been extremely successful in marketing their product/services through digital m marketing.  In todays world, the best way to reach your audience with your message is online. A number of statistics show that people spend more time online than anywhere else, and people use their mobiles for many hours per day which is the best place to reach them.

Your digital marketing could have failed due to many reasons, while choosing the wrong vendor would be on top of any ones list, that is necessarily not the case.  Your agenda with your digital marketing efforts, the messaging of your services, your need of services to the market you are focussing on, the market trend, the pricing of your services, your previous case studies, lack of focus on building brand, lack of focus on building a thought leadership and authority in your niche, purely focusing on leads with a very short term vision are some of the major hurdles why your digital marketing efforts could have failed.

We are very clear when we take up clients, that we want to end up in a win-win situation.  We would not take up clients who do not align with the services we offer, as it would end up in a loss for all parties.  To start with we will analyse your service offerings and your target audience, and set expectations right before we begin.

We only want to work with leads though.  Can you help with that?

We are sure you would be able to find companies that deal with leads alone, who share the same leads among many companies.  They would not be marketing, promoting or building your brand. We are a company that helps companies to do the latter, as believe thats what is important in generating consistent quality leads who are not only aware of your services, but also have built trust on your brand.

How can I be sure that you are the right digital marketing company for us?

We have worked with many clients from enterprises to start ups across geographies in US, UK and India.  We understand the pulse of the market with our experience and expertise. Our entire core team has been with us for more than 3 years, that gives us consistency in delivery.  We have managed to retain clients for more than 3 years, which shows the quality and the consistency of work we provide. We would be happy to give you references from our existing clients.


Can I pay at end of month?

We normally collect payments monthly in advance.  We are able to offer you these rates only as monthly in advance condition.   This is also to make sure that we utilise high end tools for your company digital marketing efforts.  All external costs such as advertisements, press releases, specific tools etc are to be paid direct by company.

Our Marketing Strategy boils down to 3 things:-
The Message
Reach
Building Trust

Why pick us? What do we bring to you?

What is the sort of deal that we want to bring to the table :  lets tie our revenue to your revenue, which means we  make money depending on how much you make.  As long as the costs are covered from our end, we would work with you on a Not For Profit basis, until you start clocking positive revenues.

Interested in learning more? Get in touch with us.

The post Spinta Digital : Common Qestions from our Target Audience appeared first on Spinta Digital Blog.



This post first appeared on App Marketing: Are You Moving On The Right Track?, please read the originial post: here

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