Think for a minute how your potential customers are going to find your website.

You’ve put together a website to attract new customers; inform existing customers as to what you’re doing; to spread some awareness and education; and probably establish your thought leadership (and loads more besides).

So, how are your new customers going to find your site? How are customers who don’t know you exist or what you do, going to find you?

Remember:

• They don’t know what your USPs are
• They don’t know what your product or service does or what its capabilities are
• They don’t know how or why you think you’re better than your competitors (or even who they are)

Research mode

Customers, especially the ones in the early stages of the buying cycle, in the unaware stage, only know about their problems and issues. So this is all they are going to Search for. They are in research mode.

“How do I get more customers to visit my website?”

They are looking for solutions using the only Language they know – the language that describes their problems.

They are not going to search for something like:

“An easy and efficient way to boost my SEO ranking”.

They can’t search for the features of your solution because they don’t know what a solution to their problem looks like.

So, you need to hit the sweet spot in describing what you do so that your customers, especially the ones researching possible solutions, can find you and your solution.

Clean and useful

How do you do this? Simple, you describe your solution in terms of how it solves customer problems. And do this in the language of the customer, not your language. Remember, customers will search for you using their terminology, not yours.

This isn’t hard. Just think about what customer problems you’re solving and start describing your solution through the value and benefit it brings to your customers.

“The wonder-widget is designed for SMEs and increases website traffic by at least 20% with minimal effort.”

There. No mention of how it does it or anything superfluous – just clean and useful information for the customer.

Need help to get it done? Get in touch now using this form.

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