Getting someone to open your Email can seem like pulling teeth! It is the Subject Line that grabs their attention first, If it is intriguing, they will open the email. If it is dull, they will send it to trash. Almost half of all emails are opened based solely on the subject line. The rest of the emails are thrown away because the receiver thinks it is spam. Your Subject Line is a powerful tool in making or breaking an email campaign. You can get people to open emails by simply playing on their basic way of being… their emotions. With a bit of mental guidance and by using the right words, emails will be opened because of the Subject Lines created from the following lists.
Humor
Make ‘em laugh! Make ‘em laugh! Make ‘em laugh! Subject lines that catch people off guard and makes them laugh are perfect for getting the receiver to open the email! Because the reader laughed, they are now involved and with a commitment like that, they have to open their mail.
Mom’s gonna love this
Seriously. We’d like to thank you.
Crazy cubicle worker gets six pack abs
Love the smell of copy in the morning
The first rule of shaving is
Curiosity
Everyone likes to know what is underneath the forbidden door. The first thing a child does when a parent yells “Don’t go in there!” … they go in there. The same can be said for an email. Tell them not to open it, and they will open it. Give them a question, and they will want to answer it. Offer them a surprise gift and they will eagerly go to the gift. Curiosity is a strong motivation to see what is on the other side.
Don’t Open This Email
The most common dating mistakes men make
Open this Email, But be careful
The death of email marketing
Who would have thought that he would do THAT
Scarcity
Everyone wants to have the latest, greatest thing on the market at this moment. So there is a big fear that they will not be able to get it. Fear is a powerful word to put in the Subject Line. Indicate that you are going to run out of something or there is a limited amount of time that you can act or sign up. A sense of urgency will make people open emails … NOW!
We only have three left
This is the last time you will see this product this year
OH NO! You are missing out!
Monday Only
Only a few people know this…
Longing
We all have goals and dreams and some of them get set aside for awhile. So, we long for them. But, there are times when our longing goes into action because we can not pass up a good deal. Sales, discounts and special offers are perfect in subject lines. Just don’t over exaggerate the deal because it may come across as spam and end up in the wrong files.
New gotta haves for your office
Luxury at a great price
Complimentary gift
Priority access
Just a few have been invited
Vanity
This word can provoke negativity and maybe is not the best one to use in a Subject Line. But the truth is that everyone is a bit vain. They want to be liked and accepted. So, set up the line to make them feel that way. Make them feel special. Use vanity to entice them to open their email!
So in style that you are ahead of your time
Look 10 years younger
Fifty… The new Thirty
Be THE IN crowd
Get Noticed
Personal
Personalized Subject Lines get opened. It is a fact. Include the person’s name and your open rates go up by thirty percent! Use words that are personal and familiar. Make a statement like an old dear friend.
Sally, I chose these just for you
I thought of you when I saw these
We are all going together with you
Did you want the black one or the white one
I so appreciate your help
People get tons of email every day and all day long. They just glance through their inbox and move things quickly to trash or into files. In order to get their attention you have to be one of a kind. You have to be a real original. Send out enough emails with original Subject Lines, and people will begin to look forward to your mail. In today’s digital age, email is one of the easiest, cheapest, and most convenient ways to market to a broad audience. If you’re wanting to reach individuals but perhaps are unsure of whether you’d like to do direct mail to people’s mailboxes, we can help you create a virtual mail campaign directly to people’s inboxes instead. With our highly skilled copy writers, we can create interesting and attention-grabbing emails to send out to prospects. We at
Everest Direct Mail and Marketing, can create a full email marketing campaign, with follow up emails and automatic response emails that lead the clients directly to you. These emails can be highly personalized with merge fields specific to the person being emailed, just like a direct mail campaign. You can hyper-target the recipients through a detailed list and set up an exact schedule these emails are to go out.
