Either true or fraudulent clicks, pay per click has been a new way of Advertising in the internet phenomenon.  According to marketing guru’s, people are either influence to buy, jealous of competition or simply curious to know more.

In today’s internet world, the complementing towards the text ads are extremely important when placing banners and online advertising.  The new easier way of finding what is needed or wanted instead of trying to browse through yellow and white pages and printed directories.

Even start-ups nowadays are trying to find a way on how they can monetize their internet presence.  Thanks to Major search engines like Google and Yahoo as well as other players that have spent major investments in perfecting the craft of click and search advertising.

Inspite of the massive investments, click frauds are always a problem that prevails and sometimes can be intentionak.

As the culprits do, they click on the ads as they know they will eventually drain one’s revenue as each click needs to be paid.

Yet, we are still hopeful that these abusers will get caught doing their acts as there are struggling companies merely trying to survive.

Hence, people click on online ads for the mere essence of getting more informed.