How to get reviews is an important question that all eCommerce store owners face. Your ability to get reviews for your business can truly make or break your business, considering that 97% of shoppers say they read reviews before they buy a product online. A further 90% say that having reviews helps them take a faster buying decision.  Reviews have therefore, gained a lot of importance over the last couple of years.

Stores that have online reviews report a much higher conversion rate compared to those who do not.

Therefore it has become very important for online stores to generate as many reviews as possible. This post will discuss how to get reviews for your website to improve your conversion rates and sales.

Give your users a place to write a Review

Reviews are not going to fall out of thin air. You need to provide your users a place to review your business and product. One of the best ways to do this is to have a review tab on your e-commerce store or your product pages. You can use aveJana Review plugin for WooCommerce or aveJana Review Extension for Magento for the same. After all, if you don’t give your users a place to write reviews, then how will they write reviews?

How to get Reviews? Ask for Reviews

If you leave your review generation process to a dead widget on your website, you are not going to get too many reviews. Automate the process of review generation and send out automated review invitation emails to your customers, a few days after they have bought the product. If they do not provide a review in the first instance don’t shy away from sending them reminder emails. As far as possible automate the review reminder process also. Send out reminders only if he/she has not shared their reviews yet. Get working to get reviews.

Make it as easy as possible to give reviews.

The process for giving reviews should be made as easy as possible for your customers. If you do all the work for them, then they will be more than willing to write a review. On your website, you should ideally not have a requirement to log in for a customer who wants to write a review, if you want to get tons of reviews. Just think, why would somebody go to so much trouble for writing a review?

If you are sending out an email invitation for reviews to your customers, make sure that the email does not keep redirecting them to a third page. They should ideally be able to write a review within the invitation email itself. This is known as InMail Form Technology and this increases your odds of getting reviews. Use aveJana’s signature InMail form technology to get up to 9x more reviews.

 Incentivize them to give reviews.

Offer your customers discounts or free coupons for the reviews. This gives them an incentive to actually make an effort and give a review. However, it is important that at the time of displaying the reviews you let users know that the person writing the review has received an incentive.  This is important from a transparency point of view. It also creates more trust in the minds of the persons reading the review.

Respond to Reviews to Get Reviews

Respond to reviews if a customer makes an effort to write a review for your product. Your response lets them know that somebody is not only reading the reviews but is also acting on the feedback. Your response is a simple acknowledgement for their efforts. It leaves an impression on them and also acts as an incentive for them to write a review the next time you send a request. Thus, it helps you get more reviews for your website in the long run also and also helps you build a long term relationship with your customers.

Tap your Friends & Staff to write Reviews.

Chances are that your staff and close friends would have purchased your products. Tap them to get reviews. Ask them for their reviews. Ask them for their genuine experience. Not only will this help you get more reviews, but would help you understand more about your product and service.

Don’t Fuss over Bad Reviews.

When you ask people for reviews, there will be a few which will not be very flattering. Therefore, you should know how to handle bad reviews. If handled properly, you can convert bad reviews into an opportunity to impress your customers. Remember one thing; every interaction with your customer is an opportunity to impress them. So use these opportunities wisely.

I hope this post has helped you in answering how to get reviews. If you have any questions or views, then please feel free to add them in the comments section below. We love to hear from our readers. Do share the blog with others who you believe will benefit from it. Cheers!

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