If you are an avid user of the Internet, chances are you’ve heard of – and love – Push Notifications. In a world where there are countless apps and websites vying for our attention, push notifications are a brilliant way to engage with both potential and existing customers. But, first, let’s get down to basics, shall we?
What are Web Push Notifications?
Simply put, web notifications are little messages that are delivered to your computer from a website. This happens especially when you aren’t on the website or haven’t visited it. They work the same way mobile push notifications do – for instance, if you have a smartphone, you must get several notifications from different apps every time you enable data or connect to a Wi-Fi system. You need not be necessarily using those apps at the moment to receive these notifications.
What are they used for?
Web Push Notifications are a great way to attract customers to your website. You aren’t restricted to when the customer is using a mobile device – you can engage with them, just as effectively, while they are on their laptops and desktops. They provide businesses a great deal of flexibility and allow them to be in touch with their customers every time they come online.
Marketers are constantly looking for ways to break through the barriers surrounding a customer. Emails, in-browser messages and social media are all helpful channels that allow a business to expand. But, all of these have their own limitations.
With the ever-growing heap of emails delivered to a person’s inbox every day, the chances that they will open your mail are slim. In-browser messages can be delivered easily but the user still has to visit your website. Social media is powerful in its own right but through the immense clutter of feed, it can’t be guaranteed that the customer will scroll down to and actually pay attention to your update.
Web Push Notifications act like a game-changer in this situation. They do have an initial condition where the user must opt in to receive these notifications. But, once that hurdle is crossed, they can be quite a tool to have in a marketer’s arsenal.
Web Push notifications vs. its competition
There are many steps that can be taken by a webmaster to market their business. And more often than not, it is a mixture of these measures that show a profitable result. But, Web Push Notifications do have a major advantage over other marketing methods.
Some studies show that web push notifications have 30 times higher conversion rate than email. The opt-in rate is also higher than that of emails. In addition, the opt-out or unsubscribe rate is lower as compared to emails. With web push notifications, the delivery rate is instantaneous and a 100%. Emails, on the other hand, take time to deliver and may end up in the spam folder.
Web push notifications allow you to reach your customer base without knowing their contact details. They also claim a higher mind share as the customer will be thinking about it even when he is not on your website. They work across all browsers and offer you aren’t restricted to mobile applications.
All in all, if used correctly, Web Push Notifications can drive huge traffic to your website and help you turn your venture into a lucrative one!
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