Having only been with MoviePass for a month, I have come to love the freedom to go see a movie anytime I want.

However, in an email sent out today 7/5/18 they say that there is a new "Peak Pricing goes into effect when there’s high demand for a movie or showtime..."

WTF? Seriously? Theaters dont charge any difference in pricing due to when a movie comes out, so why should I pay for a service that charges me even more money, to see a movie of my choice, at a time that is best for me?

This comes as a bit of a kick in the balls. I finally found a service that allows me to pursue my love of movie going, only to be charge about the same price as a ticket I would have to normally pay for anyways? About the only way this saves money is based on the fact that you can still see as many movies as you want for $9.95 a month.

I am an "Opening Night" guy. I love going and seeing films the night before/day of their opening. I will have to see how much this is going to be extra. As of the time writing this Ant-Man and The Wasp opens tonight. So of course you know I'm going to be going. So we'll see what the additional fee is going to be.

Below is a copy of the letter they sent out.

Hi Michael, Hope you had a great Fourth of July! At MoviePass, we are committed to enhancing the moviegoing experience. As we continue to blaze past three million loyal subscribers, our promise to you is to provide the most affordable service for everyone. As we shared with you a couple of weeks ago, the evolution of our product –which begins to roll out today – is centered upon a demand-based pricing system for movies and showtimes. Let’s take a quick look at Peak Pricing, designed to ensure that you enjoy MoviePass at a low monthly price for years to come. Here's how it works: Peak Pricing goes into effect when there’s high demand for a movie or showtime. You may be asked to pay a small additional fee depending on the level of demand. You can avoid the surcharge by selecting a different showtime or movie. Over the coming weeks we’ll also be introducing Peak Pass, which will allow you to waive one peak fee per month.

This red icon   indicates that a specific showtime is in Peak Pricing and there will be an added fee. This grey icon indicates that a showtime does NOT yet have an added fee, but is growing in demand and could enter Peak Pricing soon. If you’ve selected a showtime in Peak Pricing, you’ll see a confirmation screen with details on the surcharge. After you submit, you can check in to your movie and your card on file will be charged. You can always change your card on file by clicking “Edit payment method.” Note: the actual Peak Pricing surcharge will vary based on showtime and movie title. Please note that if you do not see these icons, Peak Pricing may not have gone into effect in your area. Peak Pricing is rolling out gradually over the next several weeks in order to ensure the best possible experience. It starts today and impacts a limited number of showtimes – please remember to check the app for the latest local showtimes before leaving for the theater. More answers to Peak Pricing questions can be found here. Thank you for your continued support and for being a loyal member of MoviePass. Related Articles MMR Podcast #601 - Undivide Us direct… The Ultimate Guide to Cloud Gaming: D… best projectors for home See you at the movies! The MoviePass Team