Following the updated privacy laws enforced by the EU parliament, websites are legally required to show their cookie policy notice - and many users are happily accepting these notices and giving access to their data as they log onto their favourite sites. Tim Sleath, Vice President of Product Management at Exponential explains how the advertising industry could go a step further beyond GDPR
The Unintended Consequences of Relying on Consent with GDPR
Following the updated privacy laws enforced by the EU parliament, websites are legally required to show their cookie policy notice - and many users are happily accepting these notices and giving access to their data as they log onto their favourite sites. Tim Sleath, Vice President of Product Management at Exponential explains how the advertising industry could go a step further beyond GDPR