A new approach that connects qualitative with quantitative data can yield better segmentation, and in turn more effective direct marketing campaigns writes, Art Hall, Media Channel Integration Consultant, Quad/Graphics
How Understanding the ‘Why’ in Customer Segmentation Improves Direct Mail
A new approach that connects qualitative with quantitative data can yield better segmentation, and in turn more effective direct marketing campaigns writes, Art Hall, Media Channel Integration Consultant, Quad/Graphics
