Companies typically begin using technographics to select the right accounts and prospects for their sales and marketing teams to target. As their experience grows, however, they soon realize that this data allows them to improve all their outreach. Here’s how writes Barbara Winters, VP Marketing, HG Data
Why Technographics Make All Your B2B Sales & Marketing Outreach Better
Companies typically begin using technographics to select the right accounts and prospects for their sales and marketing teams to target. As their experience grows, however, they soon realize that this data allows them to improve all their outreach. Here’s how writes Barbara Winters, VP Marketing, HG Data