Influencer marketing exploded in the B2C space, but the common formula doesn’t fit B2B technology companies. Widen’s, VP, Jake Athey, shows how B2B brands can create relationships, tap into narratives, and leave signals that make influencer marketing authentic and powerful
Relationships, Narratives, and Signals: A Guide to B2B Influencer Marketing for Tech Brands
Influencer marketing exploded in the B2C space, but the common formula doesn’t fit B2B technology companies. Widen’s, VP, Jake Athey, shows how B2B brands can create relationships, tap into narratives, and leave signals that make influencer marketing authentic and powerful
