Big businesses are rapidly accelerating marketing technology investments while often circumventing IT. Marketing's need for speed is warranted given today's competitive landscape, but the approach has some consequences. Kevin Cochrane, BloomReach CMO explains why
Exploring the Disconnect Between Marketing Speed and IT Operations as Brands Speed MarTech Investment
Big businesses are rapidly accelerating marketing technology investments while often circumventing IT. Marketing's need for speed is warranted given today's competitive landscape, but the approach has some consequences. Kevin Cochrane, BloomReach CMO explains why
