In the current scenario, internet has become indispensable to the functioning of every aspect of our lives. And however harsh the reality may sound, we’ve made ourselves so badly dependent on it, that it has taken the form of an addiction.

The most familiar example to highlight this state of the internet user can be visualized through the popularity Facebook harbors. Meant to be a website helpful in connecting friends and family, it has now taken a form where we’ve tailormade ourselves to stay online just because we simply cannot delay reading a text, replying to another and what not. This is where corporates tend to jump in to make the most of the internet, especially social media websites, to gain customers.

In uncomplicated terms, “digital marketing is the marketing of product or services using the digital technology, mainly internet.”

Display advertising involves publishing an ad on forums like search engines and on side bars of frequently visited sites. Now as an individual out there to win over maximum customers by shelling out the least amount, I’ll tend to analyze how I can use display Advertising to the best effect. Payments for display advertising are made based on one out of many factors. I can either pay per user who is viewing my ad, per user who is clicking on my advertisement or say, per user who is extensively using the website which I’m promoting.

Along with this, payments made also vary from day-to-day. This is where I as a member of the marketing team need to carefully inspect the pattern of behavior shown by potential users during a week. So, if Sunday is when I am getting the most number of click throughs, then maximum percent of my budget assigned for display advertising ought to be reserved for that day. For those new to the term click throughs, it is the following of the link of a website, in most cases, related to an enterprise. Click through rate, or the ratio of the number of users clicking, to the number of users viewing an advertisement, is an efficient method to measure how effective the marketing technique has turned out to be, in terms of bringing in people to the website.

The concept of click through rates also holds prominence for email marketing. How catchy or engrossing an email ad is, is determined by how many of the ones who read the email were convinced to click on the website’s link.

Content creation, which may or may not be directly related to the theme of the company’s product, that catches the eyeball of users helps increase click throughs to their website. Writing informal blogs on sites like WordPress helps organisations inspire people and along with it, fulfill the aim of getting noticed on social media. And with the rising frequency of visitors, the website being promoted is bound to rise-up the ranks of search engines by the technique of SEO.With the coming of smartphones, people are switching to hand-help devices even for tasks like communicating through emails and preparing presentations, which earlier on required a laptop or PC. This change has been utilized by firms which send SMS messages to people to give their marketing a sense of personal aura.

To conclude, the thought that needs clarity in the minds of those in the corporate sector is that methods of Digital marketing are in abundance. But, that instead give rise to the fact that it requires even more diligence from their side to realise which technique is best suited for their product.

Modernize your way of marketing: Become Digital!