Wondering if and why customers are choosing to make purchases via social networks? We've got answers, but just as importantly, we can tell you how to make the most of this phenomenon! If you haven’t heard about department stores closing branches across the United States, it’s time for a wakeup call. The online threat is real. When it comes to retail, online shopping is no longer a “trend” it has become the reality. Comfort is everything when it comes to shopping, and with all of the AR and technology available for trying on clothes virtually, why leave the comfort of your home to make a purchase? Stores like Amazon make it so easy to buy and return, that there is no longer any point of standing in line for hours hearing people get aggravated.