Depending on the structure of any organization, the role of a Senior Vice President/Strategic Manager comes with numerous responsibilities. Being in the fitness-technology field for 20 years… Read More

Successfully running and managing a gym requires hard work to generate revenue. Although your gym may feature world-class trainers and top-tier equipment, are you doing everything possible t… Read More

For salespersons, the ultimate goal is to close the deal using sales closing techniques. Closing a deal not only helps generate revenue but also improves the business’s market shares… Read More

People have many ways and options to exercise and work out, such as using home equipment. As a gym owner, it is understandable if you feel anxious and concerned sometimes. Gyms, health clubs… Read More

Gym sales outbound calling can help you attract a large number of new members. But it’s not an easy task, as you need to consider several factors while talking to leads. You need to th… Read More

According to fitness advertising specialists, one new gym client is worth more than $570 to a fitness center every year. But a single member cannot help a gym increase sales or improve the g… Read More

Situations in which prospects say “yes” to every offer happen only in a perfect world. Unfortunately, many gyms struggle to convince customers to accept their offers and boost gy… Read More

Marketing is an integral part of every successful business. Regardless of the kind of sales, constant improvement is necessary to ensure you don’t fall behind. So, how effective is you… Read More

Managing a gym requires a considerable amount of hard work to generate revenue. You need to combine successful gym membership sales strategies to stand out from the crowd. Even if your gym f… Read More

The fitness industry is experiencing a monumental change, particularly after the COVID-19 pandemic. People have a strong desire to improve their fitness and have more control over their heal… Read More

Embracing change is never easy. Unless of course, you’ve demonstrated an ability to do it repeatedly, and excel in the process. Corey Loehr, Hapana’s Chief Revenue Officer, has b… Read More

Born in South Africa, raised in Australia, and now living in New York City, Jarron Aizen is a man well-traveled. It’s not hard to see how his unique world view and vision for a better… Read More

Fitness studios and gyms need to have an active online presence to stay relevant in the digital world, and gym social media marketing is central to success. Don’t know what to post on… Read More

According to the latest research, more than 72 percent of clients don’t take action without reading reviews. That means whether you‘re a startup, or own an enterprise-l… Read More

Using gym mobile marketing can be one major way to improve your customer base and your fitness studio needs an effective marketing strategy to attract and engage prospective customers and co… Read More

Gym Marketing: What’s working in 2022? A killer digital marketing strategy can do wonders for any business, and gyms or fitness centers are no exception. From increasing exposu… Read More

The motto “The Customer Is Always Right” never goes out of style. But before the customer can be right, your company needs to make the connection.  If you google “c… Read More

The post Sales example Post appeared first on Hapana Read More

The post Marketing example Post appeared first on Hapana Read More

Technology has done wonderful things for the advancement of the health and fitness industry over the past 25 years. Trust me – I’ve seen it all. We wouldn’t be able to do e… Read More

For all the preparation that goes into launching a health club, or new location of a boutique studio concept, success or failure eventually falls at the hands of sales and marketing. Gem Ell… Read More

When it comes to turning new leads into loyal members, few strategies compare with gym email marketing. After the travails of the past two years, attracting new clients and retaining cu… Read More

Many gym owners have the question: “Is SEO for gyms worth my money or time” in mind when starting a fitness business. A major reason why most of them have this confusion is becau… Read More

“Every customer used to have a notecard in a box. We used to punch holes in the cards to denote that they’d paid for the month. If you were still in the box, you were delinquent… Read More

Launching a successful brand is no easy feat. It requires more than just the world’s best branding agency. Taking a holistic view of not only how you see your business, but also ho… Read More

Sydney, 6 April 2022 | OneFitStop, a leading provider of Enterprise Fitness Business Solutions, is proud to launch Hapana Today we’re excited to transition to Hapana with new visua… Read More

It doesn’t get much better for the best industry show of the year! Forward, Together Shaping the future of the fitness industry  Join a global community of clubs, studios, and ind… Read More

Come and meet the Hapana team at the Fitness + Wellness Australia 2022! This is the annual meet-up for the active-health and leisure industries is being held at the ICC Sydney Exhibition Cen… Read More

Hapana is sponsoring the Virtual Fitness Industry Technology Summit 2022, an event for fitness business owners and operators that will be held live online on 8 April. As a Gold Sponsor, Hapa… Read More

Hapana is a CEO Summit partner at the Boutique Fitness Solutions’ annual conference, The Summit, an in-person event for fitness business owners and operators that will be held in NYC f… Read More

Jarron Aizen Change isn’t something to be feared, it is something to be embraced. We are so excited to lead by example.  It’s with great pleasure that I… Read More

By: Corey Loehr, Chief Revenue Officer Your top performers are people you can rely on, but even the best get stretched and may suffer from burnout. So here’s what you can do to keep th… Read More

Hybrid meetings across multiple generations could spell confusion regarding your ability to communicate and articulate a vision. But it doesn’t have to be so. Here’s how to prese… Read More

Forget the Profit and Loss statement for a moment. That won’t be what your team members remember you for. What they will remember is how you made them feel. Being a leader they will re… Read More

In challenging times not everyone handles everything that is going on in your business environment. However, it’s the star performers in your team that will. They separate themselves f… Read More

A vision statement is not something that you develop and forget about. Instead, it should be the driving force for each and everyone involved in your business. And if it is being lived withi… Read More

Making decisions in a time of uncertainty is not easy. As a result, there is a heightened element of risk in any decision that is made. For example, you may have planned to have staff return… Read More

In the ever-changing world of the pandemic, fitness centers have had to transform into service providers to stay in the game. That shift may need to be even more, especially when considering… Read More

No Senior Executive can know the future. However, if someone had talked to you about the future back in 2017 and told you that in 2019 a pandemic was going to hit the world that would disrup… Read More

While people used Zoom meetings to engage with others in different states or overseas, they are now commonplace due to the pandemic. What becomes more noticeable in this online environment i… Read More

With the shift in in-person participation at fitness centers, the workforce has also shifted how it functions. For example, during the covid lockdown periods, the move to online classes mean… Read More

These past 18 months have seen a shift in employee engagement. Due to full Covid closures and then restricted member access during phased re-opening, many employees would have felt uncertain… Read More

The Pandemic’s ‘Fourth Wave’ is a Cultural Stress Test. Is Your Organization Ready? Covid-19 has been the single greatest challenge ever encountered by the health & fi… Read More

New Yorkers have a conflicted relationship with many things, and that includes health and fitness. While some are tempted by a delicious New York slice or hearty bagel and lox, others active… Read More

As a business owner, your brand website should raise awareness around your services and drive potential members through your studio’s doors. One of the most underrated yet highly effec… Read More

Thank you to our incredible parters The Fitness Business Podcast for assembling a world-class panel of industry leaders to discuss a plan for COVID-19. You can watch the fill video here… Read More

New year, new me; it’s the mantra your new members flood into the studio repeating every January. As a gym owner, you’re on a mission to transform those new year’s resoluti… Read More

Before eager fitness studio owners open their doors for business, they’ll need to surmount their fair share of challenges. The fitness industry has quickly evolved into a hyper-competi… Read More

First, there was Vine, now TikTok. TechCrunch has dubbed the platform as “the Instagram for the mobile video age.” No matter how you slice it, the app is taking the social media… Read More

First, there was Vine, now TikTok. TechCrunch has dubbed the platform as “the Instagram for the mobile video age.” No matter how you slice it, the app is taking the social media… Read More

Everyone can benefit from yoga classes. But is your yoga studio marketing reaching everyone? Yoga comes with incredible benefits, and everyone deserves an opportunity to experience them. Lea… Read More

If you own a yoga studio or offer yoga classes at your gym, you probably understand the life-changing benefits of yoga for your members. Here’s a refresher on the numerous perks of a c… Read More

What is Pilates? Pilates is a low-impact, full-body workout that creates muscular balances and increases strength, flexibility, and mobility. If you’re new to Pilates, or if you’… Read More

You’re a busy fitness studio owner. It can be a daunting task to keep tabs on the latest health and wellness trends. However, it’s important to stay in the loop and pass your kno… Read More

Reaching your ideal audience has never been easier. People spend more time on their smartphones than ever nowadays, giving you more chances for your promotions to land in the hands of your d… Read More

As a business owner, it’s important to keep your finger on the pulse of the latest fitness and wellness trends. Staying up to date on new innovations will help you craft strategic mark… Read More

Physical and intellectual disabilities affect every group of people from various socioeconomic backgrounds, ethnicities, religion, and gender. Yet, the disabled are consistently left behind… Read More

Valentine’s Day is just around the corner. Have you already started brainstorming the special offers your fitness business will run in and around the day of love? Traditionally, when w… Read More

Times are interesting in our country — technological advances, political divide, and mixed viewpoints on climate change. There’s one thing that we can all agree on, however. The… Read More

Forecasting sales revenues and divvying up sales goals can be equal parts exciting and nerve-wracking. While you can’t predict the future precisely, here are a few tips to make the pro… Read More

As a fitness business owner, you have probably put a lot of thought, time, and energy into planning for Quarter 1 — closing out details from year-end, strategizing marketing, ordering… Read More

Ahh, the New Year is upon us! Old habits of 2019 are being dropped like flies, and 2020 is filled with fresh motivation and determination. This new year is also a new decade, filled with ent… Read More

“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and consistent effort.” – Paul J Meyer Any savvy business o… Read More

Whether you’re a spin cycle studio or personal trainer, you’ve almost certainly dealt with no shows and late cancellations. They cost you revenue, cause cash flow problems, and a… Read More

 As a business owner, you’re already privy to the standard small business tax deductions. But did you know there are other tax deductions specific to your fitness studio you can c… Read More

Member concerns may be something you dread dealing with — an angry customer on the phone or ready to charge into your office to demand something be fixed. No matter how smooth of an op… Read More

Peloton’s music licensing problem In March of 2019, Peloton, the fitness brand that offers subscription-based online classes and in-home exercise equipment, was slapped with a $300 mil… Read More

In an increasingly competitive fitness market, many boutique studio owners across the globe are eager to expand their reach. Expanding your brand into new markets and communities requires ex… Read More

New year, new you. The first month of the new year is a time when many of us set goals we aim to achieve over the course of the next 365 days. A survey conducted by NPR and The Marist Poll i… Read More

Workplace wellness is a movement by any workplace to support healthy behaviors and improve the health of employees. If you own a health club, partnering with companies that support workplace… Read More

Any customer-centric business requires an exceptional manager in order to provide the community with exceptional service. You need a club manager who cares for the members, staff, understand… Read More

Since Instagram’s launch in 2010, the app has continued to rise in popularity. Today, it is a fundamental part of society with over 1 billion active users. Instagram attracts individua… Read More

How is your studio or gym typically discovered by the community? Through word-of-mouth? Walk-ins? What about your website? If you don’t have a website or if your site isn’t drivi… Read More

Yoga is a continuously evolving practice. What will 2020 have in store for this 5,000-year-old exercise? You’ll need to be in the know of what’s hot and what’s not on the y… Read More

In order to promote your studio and grow your business, mobile marketing to your community and future prospects is mandatory. At this point, mobile usage has outpaced “fixed Internet a… Read More

While referrals can be one of the most effective and budget-friendly weapons in your studio’s marketing arsenal, the holiday season presents a compelling opportunity to earn new client… Read More

One of the main things that draw people to your fitness club is the awesome people who work there! An excellent instructor can quickly grow a dedicated following with diehard class attendees… Read More

\nStart with a training strategy.\n\nWe’ve said it before, and we’ll say it again: If you fail to plan, you plan to fail. The best first step is to create an outline of your trai… Read More

Updating your technology platform can give your business new capabilities to improve the member experience and your bottom line. You can get more organized, thus improving efficiency. You ca… Read More

The age-old question in the fitness business: Do you make contact with inactive members or let sleeping dogs lie? Both approaches here have a strong case. On one hand, reaching out to member… Read More

Technology continues to evolve and impact our lives everywhere we turn. Facial recognition software is on the rise and used in more places than you realize. Have you ever automatically tagge… Read More

If you own a business — especially one centered around customer service — the thought of a negative review popping up on Facebook or Google likely makes you cringe or get a pit i… Read More

We live in an internet-centric era with well-informed members who have access to unlimited data about the best workout approaches. Recovery is quickly becoming a standard part of fitness rou… Read More

With the 2020 Olympics just around the corner and college football season upon us, athletics and how to prevent injuries are on the forefront of many minds. If you own a gym or studio that o… Read More

If you own a fitness business or work in the fitness industry, the New Year’s gym sales rush can be one of the most exciting times of the year! It’s a fresh start, a brand new ye… Read More

During their annual keynote at the 2019 Worldwide Developers Conference, Apple unveiled the new and exciting updates we can anticipate with the launch of iOS 13 in September. Overall, it see… Read More

Have you heard what happened to NFL star Antonio Brown’s feet? Frostbite occurred in his feet leading to extreme damage after a standard cryotherapy session. So what exactly happened?… Read More

Having the type of software that best supports your fitness studio is crucial. You want user-friendly software that covers all of your needs in one stop, provides excellent support, doesn&rs&hell…Read More

Only 1 in 10 Americans are eating right. And only 24% of Americans are getting enough exercise. What does that mean for people in the long run?  The U.S., for being as unhealthy as it i… Read More

If you’ve read about the PHIT Act, you know that it’s an American initiative to get families moving. By freeing up an extra $2,000 for families ($1,000 for single Americans), the… Read More

The range of fitness-related expenses covered by the PHIT Act spans far and wide. You may be asking yourself: How does the PHIT Act affect gyms and those involved in the fitness industry? To… Read More

Working out, eating healthy, and staying active. We’re constantly writing about these three things because of how important it is to us to engage in these activities throughout your li… Read More

After hiring the stellar candidates, you’ll want to work through any yoga compensation questions they may have. Determining payroll for your yoga staff can be intimidating but needs to… Read More

Yoga packages are a great way to bring in more revenue in a creative way. We all know pay-per-class packages are the traditional way to sell yoga. However, creating a membership program at y… Read More

You know that getting the word out is the first step in creating a successful yoga business; are you using the same old, tired methods that don’t appeal anymore, though? In order to ma… Read More

Starting from the ground up, building a yoga studio business plan won’t be successful without proper research, testing, and trial and error. All of these factors combined will show you… Read More

The experience behind a brand is everything. When you enter a movie theater, you are immediately excited by the dim lights, brightly colored movie posters on the wall, and the fresh smell of… Read More

More than ever, people are seeking healthy alternatives to their normal lifestyle. Buzzworthy yoga studios are one of America’s favorite ways to relax, unwind, and stay toned. In 2016… Read More

Opening a yoga studio isn’t just cute mats and spa water – if you’re in the business of yoga because you’d like to make a profit, you’ll need to know all the in… Read More

Determining the best fit for your fitness studio will come with preparing some awesome fitness instructor job interview questions. You’ll want to evaluate their experience, their fit i… Read More