We’re living for these spring fragrance trends
We caught up with Mariya Nurislamova, CEO of Scentbird, to get the scoop on what’s happening with warmer weather Fragrance Trends, because we’re just weeks away from sleeveless fashion weather, and we’d rather think about sunny things, anyway. We suspected the fragrance trends might be in line with big wedding bouquet trends, and we were right, so we know you’ll love them too.
- Clean, fresh, european. “This year, 2018 will see a renaissance of the clean, fresh feel of lavender, peony, and violet, either as main notes or as themes in a perfume,” says Nurslamova. “Lavender and violet in particular will be very popular.” She suggests unisex fragrances Room 1015 Yesterday, EB Florals Velvet Lavender, and/or Cartier – Eau de Cartier. This one of the easiest and most classic spring fragrance trends to try.
- Indie perfumes still rule the school. “Perfume lovers are still discovering the wide-open palates and bold choices in niche, micro, and indie lines. Luxury stores are offering more niche lines at their perfume counters, and the major designer lines are now in the habit of offering more artisanal releases mixed in with their flagship fragrances.”
- Personalization: “Lines that blend in the client’s own personal body chemistry to complete the fragrance profile will continue to gain interest. Subscription services like Scentbird are also becoming the norm rather than the exception for first-time perfume buyers.” She suggests Glossier, Glossier You for women. We’re also seeing the personalization trend carrying over into bridal party gifting, like this customized wedding tequila (yes, seriously!).
- Versatility and layering. “Roll-ons, solid perfumes, scented lotions, atomizers and purse sprays will continue to get more popular as perfume lovers become more particular about scent longevity, depth, and portability.” For this reason alone, Scentbird is catching on with consumers. The brand’s easy-to-use-and-tote packaging is a dream for frequent travelers, honeymoons, and the wishy-washy. We’ve also seen the layering trend hop across borders in the best Korean serums, European eyeshadows, and this year’s nail trends. She suggests philosophy: Amazing Grace paired with Scentbird’s Rose and Prosecco hand cream for women.
- Gender neutrality. “More and more releases are getting away from defining gender as part of their appeal. Gender fluidity is as appealing in the fragrance world as much as in fashion, and is one of the top spring fragrance trends. The lines are finally dissolving between the sexes around what smells good on a man and a woman.” She suggests Juliette Has a Gun: Gentlewoman and Etat Libre D’Orange: You or Someone Like You.
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