Black Friday and Cyber Monday are great times to shop for sale items (who doesn’t love 30 percent off), but these days largely benefit corporations and large retailers. Small Business Saturday encourages people to shop locally and support their community. So what can you do to support Small Business Saturday and the businesses around you?
What is Small Business Saturday?
Small Business Saturday is a shopping holiday held on the Saturday after Thanksgiving, one of the busiest shopping periods of the year. It’s the counterpart to Black Friday or Cyber Monday, where consumers shop at big retailers and larger stores with mass sales and huge discounts. This campaign encourages consumers to support small and local businesses.
After the huge success of the first Small Business Saturday, it has become an annual shopping event. It’s a chance for small businesses to promote themselves, work with other small businesses and to encourage consumers to ‘shop locally’ and support them. This year Small Business Saturday is on November 24, 2018.
Why is supporting small businesses important?
Small Business Saturday gives independent retailers a platform to compete against large corporations. It provides healthy competition and allows for creativity. Many local businesses specialize in niche products and artisan goods, which are rarely available from large corporate retailers.
Consumers are expected to spend over 700 billion dollars during the 2018 holiday season. This is up nearly five percent from last year.
How does Rocket Lawyer support small businesses?
Many small businesses find it difficult to get the legal help they need because of costly legal fees. Rocket Lawyer wants to change things by making legal services affordable, simple and easily available.
Small businesses need to have robust legal documents in place to protect themselves, and to do business with customers. You can create a variety of legal documents to support your business. Terms and conditions are useful if you want to sell goods or services online. Hire staff to help run your business with an employment contract. Manage employees properly using Rocket Lawyer’s HR documents. Ask a lawyer legal questions about your business and, as a Premium member, get a discount on lawyer fees if you need more help.
How can I support Small Business Saturday?
If you’re a consumer, this can be as simple as shopping locally. Rather than buying your weekly groceries from a large supermarket, think about shopping at your local butcher or fruit and vegetable market.
If you’re a small business yourself, think about how you can provide your goods or services to other businesses. Give tips and advice to new businesses who have just started. It’s important for communities to help each other.
Support and promote awareness of this campaign on social media by using the hashtags #SmallBusinessSaturday, #SmallBizSat, #ShopLocal and #ShopSmall. For more local impact, make sure to include the name of your city along with with the social media tags.
Let us help
The holidays are a wonderful time of year. With Rocket Lawyer, small business owners can focus on driving holiday sales, while we help with the legal. If you are a small business owner looking for more resources, check out our documents and tools for running a business or try our services for free.
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