The Innovia Secure Shopping is a Potentially Unwanted Program (PUP) by Aztec Media. This software promises to improve the shopping experience of users by offering them the best deals available on the Web. However, the Innovia Secure Shopping only works with specific online shops, and users who shop there might be offered price comparison charts, as well as links to better offers for the products they are viewing currently. Unfortunately, while some of the Innovia Secure Shopping’s features might seem useful, users who opt to install this extension will also need to authorize it to apply changes to their Web browser’s settings. In this scenario, the Innovia Secure Shopping may change the Google Chrome’s default new tab page to a 3rd-party website, which is probably associated with Aztec Media.

The new tab page the Innovia Secure Shopping promotes may include links to popular online stores, as well as a search field that appears to work. However, online reports show that searches executed through the Innovia Secure Shopping’s page may end up leading users to Blpsearch.com, a search engine that is linked to a large number of PUPs like the Elite Web Tool and the Blpmovies Ads.

Since the Innovia Secure Shopping is categorized as a PUP and it does not exhibit any unsafe traits, it is not mandatory to remove it from your computer. However, removing it is recommended since it may not offer anything of real value, and the only notable ‘feature’ is that it replaces your default new tab page with one that you have not seen before probably.
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