Those of us in the video content creation business have known for some time that short sharp videos placed strategically on ecommerce websites can really help to shift product. We always believed that it was so, but now more and more people are validating the fact and talking about the mythical 8 seconds. Why 8 seconds?  Well that’s the very short time most experts now say you’ve got to grab your viewer’s attention. After 8 seconds if you haven’t gained their interest, it’s likely they’ll have moved on. The reasoning is that as most people are bombarded with ads throughout […]