Android is the world's largest and the most used mobile operating systems. Android users account for the maximum amount of Internet usage around the world. The Google Play Store that hosts millions of Android applications is the most visited app store on the web, winning be a fair margin to Apple App Store and the Microsoft Store. Android apps offer a great earning potential to app developers around the world.
With each newer version of Android coming up the ranks, businesses around the world are keenly focusing on Android to generate maximum revenue. Some of the most popular app categories on Play Store include:
- Mobile gaming
- Utility applications
- Performance and response time optimization
- Calendars, to do lists, and task management apps
- Health and fitness
- Movies and entertainment
- Food and cuisine
- Magazines and storyboards
Android app development life-cycle
The Android application development life-cycle consists of the following important stages
- Research and conceptualization
- Feasibility testing
- Specification and prototype development
- Design
- Development
- Testing & quality assurance
- Delivery and marketing
- Maintenance, update and upgrade
App Store Optimization
App Store Optimization, generally used in the condensed form as ASO, is the SEO for mobile apps on the Google Play Store. Just like the SEO for websites, ASO strategies determine how well your app will show up on the Play Store when searched for the keywords you are targeting. ASO is the essential element of any apps marketing strategy as it determines the reach and visibility of your app on the App Store which means good ASO techniques can help you get more installs and conversions on the Play Store. General app store optimization techniques focus on using the right set of keywords, meta description, catchy images, tag lines, etc.
How Android apps generate revenue
Unlike iPhone and iPad apps, the majority of Android applications are free to install and use. And they still are able to generate a fair bit of revenue. How? Here's a list of monetization factors of an Android app:
- in-app purchases to gain more power and features in games and apps
- Advertisements can help boost revenue a great deal
- Up-selling and bundle bundle or recommended installations
- Donations
About Soft System Solution
Soft System Solution is the pacemaker in developing highly gilt-edged, award-winning websites that stand up, speak out, and can hardly be undermined. The company offers great packages and flexible development options for a large variety of Android applications.
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