Get Even More Visitors To Your Blog, Upgrade To A Business Listing >>

How Facebook Exchange Works

Only If I Did Not Delete My Cookies!

I was taught to delete cookies every weekend to keep my Pentium 4 PC running fast and safe. Since then, I and most of my generation have been meticulous about deleting browser junk

Did you notice that? I called cookies junk! Thankfully, the new generation of internet users and the careless ones of my generation don't worry much about deleting cookies and they are about to be accosted by highly personalized ads on Facebook!

Selling on Social Media Platforms With Facebook Exchange


We all know that cookies are placed on our computers and they remain there until you clean it using the cleaning application within your browser or a software. Facebook will use this cookie to show you ads that are related with your online activities.

For instance, let us suppose, you want to visit France next month and you have been checking flight routes, hotel reviews and places of interest in France for the last few weeks. While doing so, you visit one of Facebook's DSP (Demand Side Platforms) in order to find something related to your tour. The DSP will store a cookie in your computer.

Later that day, when you visit Facebook to check for updates and all, Facebook will recognize the cookie in your computer and start showing ads that are highly personalized and targeted. In your case, the ads will be fresh and related to what you were doing while the cookie got set. Not only will you see very fresh and relevant ads, you will also find ads that are closely related with your current activities. 

Advertisers need to know that FBX is not for those who want to raise brand awareness and reach more fans. Its for those who want to sell something quickly, or simply put Facebook Exchange is for very short term goals. To know more about using FBX to your advantage, contact your social media optimization agency right away!

Now some of you might hate that because it is almost creepy how someone can know so much about you, but rest assured that you need not freak out. Everything happens anonymously and your identity remains safe. In case you don't want anyone meddling with your computer, install AdBlock Plus, simple!

All in all, Facebook Exchange seems like a great idea only if I could do away with the habit of deleting cookies regularly. 




  


This post first appeared on Latest In Social Media Marketing, Reputation Management And Local SEO, please read the originial post: here

Share the post

How Facebook Exchange Works

×

Subscribe to Latest In Social Media Marketing, Reputation Management And Local Seo

Get updates delivered right to your inbox!

Thank you for your subscription

×