You want your customers to remember you and understand your company’s unique goals and objectives. To identify immediately with your brand you cannot use lengthy sentences and paragraphs. No one has the time to read them and even if they do read, they forget it within seconds. Here is when a Logo becomes the solution to your question.A simple, clear, relevant and catchy logo is the one, which attracts the customers and strikes a connection with them. People recognise the logo, associate with it and eventually such logos help to popularise the brand. The power of a logo is so immense that even if the brand name is not integrated with the design, almost every customer identifies the logo and the brand it represents.

However, one must understand that a basic logo does not help much. A simple logo is powerful enough to convey the brand’s mission, vision, goals, objectives; it provides a clear and unique design, colors, graphics, symbols etc. Thus, the task of a logo maker in creating a simple logo is not at all easy. Only the best logo maker can create a simple yet powerful logo.

Following are the qualities, which the logo maker should inculcate while designing an impactful and creative logo-

• Keep it Simple-

A simple logo connects easily with the Audience and the audience does not face any difficulty in remembering it. However, a complicated logo makes it difficult for the audience to understand the logo and eventually audience fail to recognise it.

• Be Different-

Do not copy the competitors. Create an identity for your client, which is unique, catchy, relevant and easily identifiable. Only then, the audience will connect with your client’s brand. Also, ensure that the unique logo is not complicated but simple.

• Versatile-

Keep the logo versatile. Therefore, the logo must fit across all the media without any difficulty. Not only should it fit, but it should also suit in all mediums be it — letterheads, billboard, print ads, video etc., in all of these platforms a good logo looks good and easily engages audience with the brand.

• Achieve the Target-

Always keep in mind the type of audience the client wants to target and accordingly design the logo. The ultimate aim is to achieve customers and this will be possible only when the logo connects with the right audience using the right design, symbols, colors, fonts etc.

The above qualities will help you become the best logo maker.

The post The Essential Qualities of a Good Logo Maker appeared first on Next Screen Blog.