In the Present world, mobile gizmos have taken over completely and offline advertising is not as effective as it used to be a decade ago. Therefore, Digital Marketing is crucial but is also extremely time-consuming and it is best to hire professional companies like Nextscreen Infotech to do the job in a cost-effective way.Let us introduce what Digital marketing is before that! It is the commerce of products on a digital platform like the Internet, display advertising, phones, tablets and your laptop. Digital marketing company in India functions in close proximity to their clients to create strategies that are beneficial and best suited for your business in a way that will attract the maximum target audience.

Let us get to the basic questions we ask a digital marketing company in Kolkata before hiring them:

1. How big of a budget do we need to consider for the campaign and do they offer billing transparency?

Ask about your initial investments and total expenditure estimates and what rate of return could you be expected depending on the strategy they have planned for you that may include social media and video platform advertising, surveys, email purchase list etc., which is based on what level of public visibility you are striving for. You must also ask about how they make sure you do not overpay for any event.

2. How many social sites should we target?

Not every platform is right for your business and why? This is because different platforms have different crowd. Twitter has 42% of teens, Tumblr has 45% users being below 35 years of age, whereas, Facebook has 60% of female users. Therefore, a reputed agency will always tell you what audience and platform is right for your brand.

3. Who are the team members assigned to our project and why them?

Find out why the particular team was assigned to you; find out their experience in your industry and how well they work under pressure; what they specialize in and what they can offer to your firm. It is the most important part of your assessment because they will be handling your online face in front of the world.

4. What is the Process that you follow?

Any Digital Marketing Company in Kolkata worth its salt has a fixed and fully tested process and functioning method that has been used repeatedly on various occasions. They should have a complete sequence in which they assess the target audience, interrogate, and process your business goals and missions to produce the perfect and unique recipe just for you.

5.Techniques used by you to measure the success rate?

Key Performance Indicators like traffic, conversions, cost and revenue per lead tell us how well our strategy is working, the marketing performance and what changes need to be made.

6.How and when do we receive the reports of the campaign?

Discuss how they are going to communicate the strategy progress and results with you. Make sure that they should be reporting every month or less so that your service provider does not slack and meet deadlines.

7.In what duration should I expect to see the results?

Proper customer evaluation and surveying based paid online advertising will produce results in less than six months. Whereas, social media platforms can take a long time o show the desired response.

The post COMMON QUESTIONS THAT COME TO YOUR MIND WHEN HIRING A DIGITAL MARKETING COMPANY IN INDIA — HERE ARE THE SOLUTIONS FOR THEM! appeared first on Next Screen Blog.