VideoSong's are my new Favourite Video format ...because we all have favourite video formats right?! I suppose concept is the better term here, because I'm not talking MP4 versus DV etc.

Basically there is only one rule to videosongs: anything in the song has to appear on screen e.g. hear a drum sound - you see a drum. Interesting idea and the undisputed masters of it are professional YouTubers Pomplamoose



I picked this video because of the awesome components: VideoSong (as discussed above) Nick Hornby (who doesn't like High fidelity?) Ben Folds (Genius!) but my favourite pomplamoose song is a cover of Beat It.

And now for something completely different.

With the roll out of Facebook Place in the UK Geo-tagging is going to become a lot more prevalent. I'd offer some early words of caution - don't add your house as a location because you will be robbed, seriously.


The benefits for SMEs with regards to location services was previously a bit debatable, and whilst I've always thought location services offered great value in terms of return to time investment, there hadn't been any major successes until McDonalds published results on their own foray into Foursquare.


McDonald's managed to increase footfall in store by 33% with a capital investment of $1000 - that's a bargain. As the piece on Mashable points out the sales conversion rate hasn't really been measured, but an increase of 33% in raw numbers will, of course, convert into a smaller percentage of real sales which undoubtedly outweigh the thousand dollar outlay. All they did was to randomly give away $10 dollar gift certificates to users who checked in on that day, as the meerkat says; Simples...I can't make the little clicky sound, I've tried :-(