It’s true that everyone endeavors to transform their thought and dreams to reality, while it may seem like fantasy to you but Facebook has done just that………well almost!
With the help of Facebook 3D posts you can digitally create 3D objects and share them on Facebook, play in virtual reality or insert them into your world with the help of augmented reality.
As the competition in the marketing arena of Social Media heats up amongst different social media marketing platforms brought a new battle tactic by the name of 360 Degree posts.
But before we go further on Facebook 3D posts, let’s talk a little bit about the application of 3D technology in today’s business world.
How Can 3D Tech Be Implemented in Your Business
When it comes to implementing 3D technology in your business, please feel free to go all out in terms of strategy, the only limitation is your own imagination. Everyone wants to have an in depth look at the product before making a purchase and that’s what 3D imaging is made for.
It’s already being used in multiple sectors such as e-commerce, construction projects, IT industry etc. Be customers just love to check out how the end product would look, the more your business can elaborate the end product, the more the probability of sale increases.
Some of the more upcoming use of 3D technology are healthcare, education as well as food industry. From the research, it has come to the attention that one of the popular hospitals has printed a jawbone via 3D printer. Then it is safe to predict that for those engaging in health sectors will also find the means of building human body parts in 3D. On top of that a lot of experts are also researching whether 3D tools can help to synthesize chemical compounds and printing drugs.
How do Facebook 3D Posts Work:
Currently page owners can post a 3D content which needs to be a .GLB file. (Click Here for more info on GLB file) which can be seen as 3D posts on the Facebook page.
Facebook 3D posts support the industry standard glTF 2.0 file format, allowing for textures, lighting and real looking images of rough or shiny objects. The latest Graph API endpoint lets developers build 3D model applications or even 3D cameras that are instantly shared to the News Feed and make your websites show up as 3D posts. Users can drag-and-drop 3D objects into the feed and bring them into Facebook Spaces i.e. its Social VR hangout rooms.
For example, you could make personalized Dungeons & Dragons card set in a 3D modelling app, share it straight to News Feed and then bring it into Facebook Spaces, where you could play with it online with your friends.
This Is How You Publish 3D Content
Publishing 3D content works as follows:
- Open the field for creating a new post.
- Drag the object you have created in the text field.
- Facebook starts rendering your object. The background is kept white by default, but you have the option to change it while you file is uploading.
- Once your object is uploaded, click on “publish” and your post goes online.
The 3D Posts and Marketing Combo:
Social media is all about attracting or engaging the audience with attractive features on the platform and 3D posts are one such entertaining & networking medium to let your audience enjoy the drag and pull features in 3D Posts.
Social media is always flooded with image posts, Facebook posts, carousals, gifs which sometime may be monotonous for the page audience. 3D posts are one way to boost the page engagement.
For marketers 3D post can work wonders as it can showcase the product 360 Degree with high resolution. So a fashion industries or a physical product based brands can make the most of it by giving the user experience to see the product with in depth visuals.
Imagine you are an electronic appliance brand and you have the benefit of showcasing your product looks with these 3d posts, isn’t that a fun thing for your customers?
One of the toy titans LEGO has used the power of 3D posts for engaging and delighting there audience by showing them the LEGO model to attract the audience by engaging them through it.
Conclusion:
3D posts are just a start as in future these posts will go to next level by pairing up with virtual reality to make the user experience something different from the other players in social media.
With the growth of 360° media and entirely new types of native VR content, the ecosystem continues to evolve. Facebook wants to help the creators share these experiences, both in VR and beyond the confines of a headset, so we’re linking VR to the Facebook platform in new ways to bring immersive content to everyone.
The engaging factor of 3D post will definitely be fruitful as the audience is always looking for something new and interesting.
The post How Facebook’s 3d Post Make Your Social Media Experience Better? appeared first on QL Tech.
