In business as in life, it’s important to think positive and remain optimistic. However, there are times when looking at what’s wrong is just as critical — if not even more — than focusing on what’s right. And one of the most vivid applications of this wisdom is revealed by highlighting four massive errors that many B2B businesses make, and which ultimately lead to setbacks, sell-offs, and shutdowns. Failing to build strong customer relationships. All businesses in every sector know that they need to build strong customer relationships. However, in the B2B space, this is not just a best practice […]