When social media first arrived on the scene, it was seen as more of a toy than a technology. And it certainly wasn’t viewed as a legitimate communication channel to connect with customers. In fact, the very idea was met with ridicule. Well, fast forward a couple of decades, and social media isn’t just a viable and effective corporate touchpoint: for many businesses in both the B2B and B2C space, it’s among their most valuable and essential tool. Indeed, whether the goal is to generate brand visibility through YouTube or generate quality leads through LinkedIn, social media has earned the […]