Security tokens are now rising in popularity owing to the increasing fraud and distrust in the ICO space. STO (Security Token Offering), which has emerged as a regulated and, therefore, more trustworthy alternative to ICOs (initial coin offering), is now being favored by crypto investors worldwide.

STO is an acronym for Security Token Offering, which refers to a type of token sale where new tokens are created and sold under regulated terms. Unlike ICOs which are completely unregulated in nature, STOs are more secure and reliable, as the chance of fraud are nil.

Security tokens are digital tokens which are usually backed by real, physical assets such as stocks, gold or something else of value. A security token must comply with the Securities and Exchange Commission (SEC) regulations of the particular country. One obvious benefit of security tokens is the increased liquidity of physical assets, as more users are able to trade them digitally.

If you are planning to create own Security Token and make your STO reach investors worldwide, you need to market it well. A good STO marketing plan will make your security token more popular and help you gain more returns & profits from it.

Prerequisites

Before you start with the Marketing part, make sure that your Security Token is in compliance with the regulatory conditions of the particular region.

For instance, in the US, a security token must compulsorily fulfil all the conditions mentioned in Regulation D. These include selling tokens only to accredited investors, avoiding solicitation and avoiding misleading or false marketing.

Also, make sure that you understand the basics and various mechanisms of STO marketing in order to be able to reach the right potential investors in the market.

Steps To Effectively Market Your STO

Our STO Marketing Strategy (at SAG IPL) is divided into the following stages:

1. STO Preparation
2. Pre-STO
3. STO
4. Post-STO

Preparation for STO

Before the STO or token offering/sale starts, the initial stage is to prepare for the same. This includes Whitepaper creation, website or one-pager building, security integration and initial marketing.

Whitepaper is an important part of any project. It gives your potential clients, investors, etc. a clear idea of what your project is about, and most importantly, how it benefits the users. Make sure that you explain everything properly. Write your STO whitepaper in a very user-friendly yet professional manner. Mention details like legal regulations, technology, revenue mechanism, etc. in a clean and concise manner.

Website is another crucial part of your project. It will contain a simple overview of the project along with necessary details such as the STO details, the team, the project timeline, etc. Hire an experienced web development company to ensure a good job.

Make sure that your website has proper security mechanisms such as HTTPS enabled.

Marketing

At this stage, your product is probably not ready and neither is your coin, so the only thing you have to promote is the idea.

But before you start doing that, make sure that you yourself understand the idea properly. Or in other words, your project idea should be easy to understand. Keep working until it is so.

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At the initial stage, content is the best way to get the word out there about your new token/project. Write blogs, articles and social posts, telling people about what your project is and how it will bring transformation to the particular industry. Keep your focus on the content quality and avoid, at any cost, lying to the readers. Do your research to find the best way to convey your message to the target audiences.

Besides content publishing on free publication sites like Medium, Guest Blogging is another effective way to reach your potential users on reputed sites and tell them about your security token.

Pre (Before) STO Marketing

Before your STO begins, you can (and should) do the following things to make your token popular among the investors.

PR & Media

Media and News sites are the best platforms to start the buzz about your project. Research and find some authorised news/PR sites where you can publish news articles about your token sale. Let the users of these sites know about this new investment product and how it will benefit them. You can also seek the help of paid PR (Press Release) services if and when needed.

Link Building

Link building is an SEO (Search Engine Optimization) strategy which involves building high-quality backlinks to your website from high DA (Domain Authority) sites in your particular niche.

Getting good quality links from such sites will not only improve your site’s search engine ranking but also enhance its reputation and visibility.

STO Listing

There are a number of listing sites where you can add your project to spread the word and help potential investors find about your new token. Make sure to add the crucial STO data, such as white paper link, token information, regulation details, STO dates, etc. to the listing.

Tokenmarket, Listatoken, Coinmarketcap, and Coingecko are some of the top token listing sites where you can add your Security Token for higher visibility.

Team Building

Any user who wants to invest in your token would very much want to know about the team behind it. Therefore, it is crucial that your project is backed by a solid team of expert individuals who are both capable and willing enough to see the project to success.

In order to make it easy for investors to find out about the team, create a proper social presence of all your team members and provide contact information so that people can reach them in need.

Social Media

Social networking sites are another great platform to market your STO to the potential audience. There are literally millions of people on social media sites like Facebook and Twitter who may want to know about your project and may even invest if they like it.

Twitter, Reddit, Telegram, Facebook and Steemit are some of the major social sites where you can market your STO.

Video Marketing

Videos are one of the most viral types of content. They get noticed very soon and can immensely help you promote your new token project. You can create and publish videos like project introduction, product demo, problem-solution, etc. to attract new investors and give them a better idea of your project.

Community Building

There are a number of popular discussion forums around the blockchain and similar topics. Create an account and post regularly about your Security Token on each of these communities. This will help you engage better with potential users and investors, answering their questions about the project and convincing them to buy. Some popular community sites include Reddit, Bitcointalk, etc.

Marketing during STO

By the time your STO begins, your project must already have a reputation in the market. People should know and be talking about it. But your job doesn’t end here. Here’s what you need to do next.

Help Investors

People who are looking to invest in your project must have questions about it. Provide easy ways for these people to reach you and your team in order to get answers to their questions.

Become an expert

To be able to provide potential investors with correct and proper answers to their questions, you must have a very good understanding of the project. Dedicate yourself to become an expert in your industry.

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Start networking

Do not just invite people to invest in your project, but make them a partner with means like a referral program, promotion partnership, etc. Build credibility of your project by instilling respect and trust in the investors.

Token offers

Besides regular token sales, you should also consider giving out some free tokens as a way to build some loyalty in the market and make people spread out the word about your project. Some methods include Airdrop, Bonus tokens, bounty programs, etc.

Post-STO Marketing

Once your STO sale is completed successfully, most of your work is done. By this time, your Security token must also be ready to launch. The things to do now are:

Get listed on Exchanges

Now that your security token is in the market, it is time that you list it on some popular exchanges where investors and token-holders can trade it for other cryptocurrencies.

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Most of the reputed crypto exchanges have strict rules for token listing. A good STO marketing agency can help you get listed by using their contacts in the industry.

Track the token performance

Besides updating your community with the latest news of your project, also keep yourself updated with the token performance and response in the market. Then, consider and apply changes if and as required.

This STO marketing plan will help your Security Token reach more and more investors worldwide, increasing your profitability and making you famous. Do not ignore the importance of a well-crafted marketing plan for the promotion of your new token sale.

If you are looking to hire a reliable STO marketing service agency, contact us right away. At SAG IPL, we offer complete Security Token Offering STO marketing solutions, from white paper development to STO launch, marketing and exchange listing.

The post STO Marketing Guide – How to Make Your Security Token a Success appeared first on SAG IPL - A Technology Blog.