Gaming phones have been making headlines a lot as of late. And ZTE’s sub-brand, Nubia has today joined the bandwagon as well. The new Nubia Red Magic’s most distinctive feature, however, is not the power it packs but a Customizable Led Strip on the rear. The phone lives up to its gaming title in looks as well. It features an angular aluminum design with tapered edges which the company says is inspired by real hypercars.

As for the specifications, the Nubia Red Magic comes powered with last year’s Qualcomm Snapdragon 835 processor, 6 or 8GB of RAM, 64GB of 128GB of internal storage, and a 3,800mAh battery. On the front, there’s a 6-inch Full HD+ screen with an aspect ratio of 18:9. Like the Black Shark, the Red Magic also has a dedicated hardware key for enabling a high-performance mode. The rear, in addition to the fingerprint sensor, also houses a 24-megapixel f/1.7 snapper. For selfies, you have a f/2.0 8-megapixel lens.

Of course, there’s also an entirely custom cooling system as well. Nubia says the Red Magic comes with an “air convection cooling system that dissipates heat effectively across its diamond-cut design without compromising on performance. It runs on Android 8.1 Oreo out of the box and features a USB Type-C port. The Red Magic also retains the headphone jack and is compatible with two SIM cards too. 

To kick things off, Nubia making the phone available on IndieGoGo for an early bird price of $399 starting from this month’s 26th. In China, the Red Magic is priced at 2,499 Yuan for 6GB RAM, 64GB internal storage and 2,999 Yuan for 8GB RAM, 128GB internal storage.

Nubia Red Magic Specifications

• Dimensions: 158.1*74.9*9.5(6.8) mm; Weight: 185g
• Qualcomm Snapdragon 835, 6/8GB RAM, 64/128GB storage, Adreno 540
• 3,800mAh battery
• USB Type-C, Fingerprint Sensor
• Dual SIM, Bluetooth 5.0
• Android 8.1 Oreo
• 5.99-inch Full HD+ (1080 x 2160 pixels), 18:9 aspect ratio
• Rear Camera: 24-megapixel, f/1.7, 4K resolution at 30fps
• Front Camera: 8-megapixel, f/2.0, 1080p resolution at 30fps