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Market of Lemon: Pashmina & Pampore Saffron

If you want to kill an industry or Market, flood it with fakes and make it impossible for the customers to differentiate. The fakes will drive down the price that the customers are willing to pay forcing the quality producers to quit. This is the essence of 1970 paper by George Akerlof. Currently the exotic local produce is facing the same state of neglect and dying out.

There are some ethical ways of farming Shahtoosh (made from the hair of Tibetan antelope) which allows shearing live animals that are tranquilized (as opposed to traditional mode of hunting) but nobody can ever tell the difference between the two modes. Hence the whole industry that could easily be regulated is banned all together.

When the China glass imports threatened the Murano hand-blown glass industry they took corrective steps to brand, differentiate & market their produce appropriately and won the battle. Can we indians not follow them? The tourism, handicrafts or the trade council could easily establish some low cost testing facility to assure the customers of the authenticity of their purchase, but lack of it we see the industry slowly dying out. The Nepalese & Chinese have taken over the fine wool trade, the Iran has taken the leadership in the Saffron and the people in the valley are left high & dry. I could have discounted it as a transient problem that could be solved once the peace is restored in the valley and social media ban is removed. However after 70 years of occupation, its high time that the locals organize themselves.


Filed under: Musings


This post first appeared on E-Nagar | India News, Economy, Deceptions, Everyday Tit-bits| Mango-Man Since 2005, please read the originial post: here

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Market of Lemon: Pashmina & Pampore Saffron

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