Augmented reality is one of the coolest technologies around. For the ones unaware of the concept, augmented reality is, by the definition on Wikipedia, a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time. Currently, the main application for this technology are simulations with testing purposes, like airplane or car simulations, but in the future some more exciting stuff is about to happen. It's a very good subject to read about... In weareautobots.com, augmented reality is used in advertising, specifically in a movie promotion. Using your webcam you transform yourself in Optimus Prime, the leader of Autobots. Click on the symbol over the webcam image and try some even coolest stuff, like having Bumblebee on the palm of your hand...