Start with basics to write a great headline
- Write down the benefits
- Get the ‘reason why’ clear.
- Choose the one that will make a difference.
- Compare them with those of the competitor
- Choose the one that is key to your brand!
Creative Prompt:
- Try Headlines in each of the type of headlines and see how ideas will fly off your mind. Once you get into the groove - new ideas and headlines will itch to be written down. Do not stop them or analyze them.
- Once you have written them, check if they suit the USP – the feature that you have chosen to sell the brand
Nothing is more important than getting the headline right. Not winning a Cannes Award or any other award! Of course, they are always welcome!
Check out 10 tips to Great Headlines
Check out 10 tips to Great Headlines
How to write Copy
