The new global campaign by Scotch whiskey brand The Glenlivet encourages customers to never settling for anything less than excellence.

The two films titled 'The Night Sky' and 'The Fire' are conceptualised by Wieden + Kennedy Amasterdam and will run across TV, digital, print and out of home advertising. Both the films, through artistic representations portrays  that by looking beyond the ordinary they can unlock something special.

Miriam Eceolaza, global marketing director said: “Our new campaign is designed to celebrate the most natural and humbling experiences which allow us to lead richer and more fulfilling lives. The Whisky, The Glenlivet showcases the beauty in the unspoilt world and encourages consumers to search for those definitive moments with the definitive whisky.”

Sean Condon, creative director at Wieden + Kennedy Amsterdam said: "This work is like nothing ever seen before in the category, exploring pleasure and singular experiences in a startlingly original way. It's bold and beautiful and a little bit brash. It's work that, like the product itself, should be savoured."