In Jack Link’s most recent installment of the “Workin’ Out With Sasquatch” campaign, the woodland beast leads jerky-powered workouts focused on rebuilding muscle and refueling with professional football players Clay Matthews and Odell Beckham Jr.

The campaign, developed in partnership with AOR Carmichael Lynch, is led by two spots, 'The Edge' and 'Muscles.'

Zambezi and Autotrader have rolled out 'Shop All the Cars,' an advertising blitz with national broadcast and a 360-degree Times Square Spectacular.

The campaign’s core creative execution is a :30 broadcast spot that features a visceral mash-up of faux car commercials from a variety of brands. The campaign features the new tagline: “If you can’t find it here, you won’t find it anywhere.” The key insight is that Autotrader has all the cars so you can find the one that best fits your needs.

Digitally, the campaign features interactive Facebook Canvas ads in endless swipeable video loops, pre-roll spots (:30s and :15s with :07s for Hulu), home page takeovers, custom partnerships and digital banners. Outdoor executions will roll out in September with billboards in Los Angeles, Atlanta, Miami and an awesome Times Square Spectacular across a main screen, side screens, skyscraper boards and street level boards. Print ads will appear in Men’s Journal and ESPN.

Matthew McConaughey is back at the helm of Wild Turkey Bourbon’s advertising, ready to testify in his newest creative effort for the iconic bourbon. The commercial, directed by and starring the Academy Award-winning actor was created in partnership with J. Walter Thompson New York, and is a continuation of the legendary bourbon brand’s global marketing campaign titled 'It’ll Find You.' 

As reported in Gruppo Campari’s 2017 first half results, the Wild Turkey portfolio has grown globally by 14.6%, driven in part by the success of this well-received campaign.

Humanaut has launched an integrated marketing campaign for client Organic Valley, an all-organic cooperative of more than 2,000 family farmers producing milk, eggs, cheese, and butter. The campaign aims to build the brand's awareness amid a growing flood of greenwashing and confusing health claims in the food and beverage industry. The new campaign calls out how the competition uses sunny marketing images and vague jargon to cover up for less-than-ideal farming practices. The ads make a sharp contrast between industrial farming practices and the way Organic Valley food is made, on small family farms, without the use of toxic chemicals, hormones, GMOs or antibiotics.

“Call Us Crazy, But It's Working” targets the growing population of people who care about where their food comes from and how it's made. In one spot, to prove that their cows (in contrast with most dairy cows) have plenty of room to roam in green pastures, they put wearable fitness trackers on them to monitor how many steps they take each day. Another spot tells the crazy origin story of what happens when a bunch of organic farmers decide to start a company and hire a farmer as their CEO. The cooperative is almost 30 years old, and last year posted a billion dollars in revenue. 

ZonaJobs, a leading Argentine company in job search, presents its new campaign developed by FCB Buenos Aires. The campaign focuses on one of the key characteristics of the brand: the understanding of millennials and the way they fit into the labor market.

This is the first work developed by FCB Buenos Aires for ZonaJobs following the agency’s great results for the brand in the past, with popular campaigns such as 'PPT' and 'GrandMa.' The campaign includes the spot designed for digital, radio, outdoor and social networks. The production house was Mu Films and the spot was directed by Clan.

Wealthsimple’s new campaign 'Investing for Humans,' was directed by documentarian and filmmaker Errol Morris. Morris interviewed 250 people to capture everyday hopes and concerns about money — and it turns out most people have the same concerns. Are we doing this right? Why didn’t anyone teach us what to do earlier in life? Do my investments align with my values? Why is talking about money so taboo?

The result is 56 videos, with familiar people sharing familiar experiences, fears, and dreams. Morris himself even got in front of the camera for one of the videos, interviewed by his son Hamilton. Wealthsimple’s goal with the campaign is to make us all feel more comfortable talking openly about money and getting our questions answered. It builds off of the brand’s long-running written “Money Diaries” series, shifting the idea to video.
 

A new miniseries/campaign for Visit Seattle led by PB&, in partnership with CBS, called ‘The Emerald Race’ is a new show hosted by the Bachelor’s Catherine Lowe (a Seattle native) that celebrates the depth of experiences Seattle has to offer.

With Seattle as the star of the show, the miniseries incorporates one of TV’s most popular programs: The Amazing Race. Six former Amazing Race contestants (Cindy & Ernie, Amy & Maya, Brodie and Kurt) are tasked with exploring the depths of Seattle and will be challenged along the way to find and meet up with two of Seattle’s greats: Ryan Lewis and Michael Bennett of the Seahawks.

PB& Principal Britt Fero says of the work, “For an audience that's drawn into the blend of urban culture and outdoor adventure the idea of this series made perfect sense. Add to that, it was an opportunity to truly make Seattle the star of the show and put the city right in the middle of pop culture conversations.”

MGM Resorts International, parent brand to 27 resorts on the Las Vegas Strip and beyond, is launching the first brand campaign in the history of the company, based on the belief that humans are born with a need to be entertained. As home to some of the world’s most renowned live acts, restaurants, and concert events, the campaign will announce to the world that MGMRI has for one mission: to entertain the human race.

'Welcome to the Show' reflects MGM’s shift from a hospitality and gaming company to a global entertainment brand and showcases the infusion of entertainment within every guest experience – from award-winning live and theatrical performances to interactive dining, immersive nightlife, one-of-a-kind retail, extraordinary spa offerings and more.

The campaign launched on-air at the Emmys and spans TV, Cinema, OOH, Print, Digital and Social.  

In anticipation of the GGG v Canelo fight over the weekend - which surprised fans by ending in a draw - Jordan Brand created a series of films giving us an inside look into the training camp of GGG.

Jordan Brand and WKNY give an inside look into GGG’s training camp

Despite wearing pink cardigans and having a charming smile, Gennady Gennadyevich Golovkin (GGG) is a fierce fighter. He's humble, hard-working and explosive. Currently undefeated and ranked as the world's best middle weight champion, GGG removed himself from the spotlight to train for a career fight. Jordan Brand and Wieden+Kennedy New York give an inside look in a new series of videos that dropped on social this weekend:

HelloFresh, a leading meal kit delivery company, has launched the first of three commercials in a new national TV campaign that puts real HelloFresh customers – specifically families – at its center. Through showcasing authentic, HelloFresh users, viewers can see themselves in these families, speaking to everyday home cooks, not chefs. They all want to cook delicious food, but need the simple recipes and fresh ingredients to inspire them. HelloFresh knows and shows them that they can have fun in the kitchen.
 
The campaign, created in partnership with Pure Growth Consulting, a NYC-based independent media/marketing, creative and innovation company, focuses on how these customers’ lives have been enriched by cooking with HelloFresh – whether its building family, creating memories or helping people through tough times. The roll-out of the new creative campaign supports HelloFresh’s accelerated growth trajectory as it continues to attract new customers in high volume and build brand loyalty.
 
The first :30 spot features the Haines, a busy family of four who incorporate HelloFresh into their dinner routine as a way to connect with each other. They cite: “It calms the chaos,” and that “HelloFresh was an easy way to get on the same page for dinner. It was one of the only times to connect, especially now that we have our little one.” The spot ends with the brand’s tagline and call to action: “HelloFresh. Get Cooking.” Two additional :30 spots will launch in the coming months, along with :15 cut downs of each.
 
The commercials begin airing September 20 on US national cable networks.

Executing one of the biggest ad reveals to date, FCB New York launches a two-part campaign platform for Amtrak entitled 'Break the Travel Quo,' highlighting the frustrations associated with air and car travel, and causing consumers to rethink their travel options.

From its inception, the campaign set out to offer consumers insight on how Amtrak travel alleviates the usual pain points of air and car travel, such as baggage and seating restrictions, limited cellular and wi-fi access, and traffic, to name a few. In listening to travelers, FCB New York and Amtrak found train travel to be the cure for the many pain points often synonymous with air and car travel. FCB New York’s latest campaign for Amtrak serves as a wake-up call to travelers to think beyond the status quo and experience the more traveler-friendly accommodations that Amtrak has to offer.

Amtrak’s campaign highlights many of the amenities travelers often overlook when planning a trip. Not only does Amtrak boast one of the most generous baggage policies in the travel industry – allowing passengers to bring up to four pieces of luggage for free – but the rail company also offers free wi-fi on most trains, the freedom to use phones and electronic devices at all times (no “airplane mode”), the ability to travel with small pets on many trains, large spacious seats with ample legroom, and no middle seat, making it everything airplanes aspire to be.

Sierra Trading Post, part of the T.J.Maxx, HomeGoods & Marshalls Family, has been around for 30-plus years, but is reintroducing the brand with a national marketing campaign – Go Wild, Folks – making the outdoors accessible to all, from the avid campers and bikers to the everyday folks. 

The campaign from Grey New York launches with a first ever TV spot for the brand, 'Fight or Flight,' putting new hikers up against the ultimate enemy – a beaver. 

The brand did a soft launch of Go Wild, Folks over Labor Day weekend via social media, parodying extreme athletic events launching with Cliff, Diving - people named Cliff, and even some with the last name Clifford, show off their athletic prowess diving (well most are belly flops). The long form video and the :15 video have over a million views across all social platforms to date. 

Throughout 2017, Sierra Trading Post will roll out additional spots and new social media content.  

As part of its ongoing commitment to support Canadians across the country with the Every Day, Care of their families, Whirlpool Canada has collaborated with the Al-Salihi family to shine a light on ways school lunches can introduce children to new foods from different cultures.

Immigrating to Canada in 2014 when she was six years old, Sama Al-Salihi initially found lunchtime daunting. While she preferred eating traditional foods from her Mother’s native home Syria, she also noticed how different it looked from her classmates’ meals. 

Whirlpool Canada followed Sama as she shared her favourite Syrian foods like Uzee, Fatayer, and Grape Leaves with her classmates for the first time. To show their appreciation, the kids worked with Toronto based illustrator/cartoonist Wes Tyrell to create a custom one-of-a-kind lunchbox featuring Sama as a superhero.

Sama’s story speaks to findings from a recent Whirlpool Canada survey. The results found that 70% of Canadians agree giving children an opportunity to try dishes from different cultures is a good way to encourage mutual understanding and respect.

Whirlpool Canada worked with Zulu Alpha Kilo on the film and its content studio zulubot on production with documentary director Katie Dellamaggiore, Cossette for its media buys and Hill+Knowlton Strategies for the public relations support for this program

Cigna and The TV Doctors of America continue their mission of getting everyone to a real doctor.

They may not know much about medicine. But that won’t stop four of TV’s most beloved fake MDs from once again using their “skills” to save real lives. How? By urging Americans to get an annual check-up.

This year’s cast includes two new faces – Neil Patrick Harris and Kate Walsh. Together with Patrick Dempsey and Donald Faison, they are back in scrubs to deliver the important message that you can avoid drama by knowing your key health numbers and taking control of your health. And that starts with a check-up.

Also new this year, the TV Doctors of America will give you a check-up - to the best of their very limited abilities - right on your phone via Instagram Stories, which will run for 24 hours on September 17.

Cigna's goal is to help save 100,000 lives a year, the number of lives the Centers for Disease Control and Prevention (CDC) estimates would be saved if everyone received his or her recommended preventive care. The Centers for Disease Control and Prevention (CDC) estimates that 100,000 lives could be saved if every