Hi Burrowers

You may have already noticed we have a new Logo and yes i’m only just getting around to introducing it. Thats right, no Amara award winner in the making here!

Why?! Mostly because I wanted to. I loved my old logo but it was created when Burrow and Me was just a blog and it felt limited in terms of creating a stronger identity for our online store.

Heres our old logo if you don’t remember it…

When creating a logo or full blown brand I always like to have a secret or story behind it. In this original the bunnies ears reflect every bunny that made our burrow a burrow. Two sticking up ears, one for for Soya, the burrow founder and the other for Chip who was a resident at the time. The floppy top ear was for Wally, the first lop in the burrow. Soppy, soft and a bit sentimental maybe but it was my ‘brand’ after all.

Now I know the new one is hardly a secret, it’s at the top of the website for crying out load, however, tada, here it is…

I especially like my little icon, i’ve named him Geo-Chip after the cheeky little house bunny we lost, and of course black and white just like Wally. Geo-Chip’s a versatile little fella and I have lots of plans for him.

Some of the ways the new branding has been used so far…

Website – Obviously just click around for a better look!

Fancy new business cards – Yep, thats me if you need me.

Packaging – Stickers and artwork on the thank you card artwork.

Yeah, ok, so it’s not the most grown up of identities but why should it be?! I wanted something fun, relatable and friendly. The world can be a serious damn place so I wanted the new Burrow & Me identity to just bring some joy.

So thats that, it’s still very early days for Burrow & Me but heres to our new identity and hopefully turning our little logo into a brand…

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