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The Psychology of Patent Medicine Advertising

Late 18th century/early 19th century Patent medicines, particularly the old English remedies, owed their popularity to the following fact.  The multitude of ingredients inside might have varied (unbeknownst to the customer), but the bottle shape did not.  A patent medicine’s proprietor believed this distinctiveness leant genuineness to their remedy.  Distinctive packaging may have made patent medicines […]

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The Psychology of Patent Medicine Advertising

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