What could be common between Marathi blockbuster Sairaat movie, Baahulbali, Pro Kabbadi League and corporate strategy? The book “BOND to BABA #Successful Strategies” by Mr. Ninad Karpe, Director, Aptech Limited and Chairman, CII – Western Region, draws corporate strategy lessons from real life examples across entertainment, sports and politics. Inspired by a range of subjects, the book derives useful lessons for business leaders, managers, students and anyone interested in the practical application of strategy. The formal book launch ‘BOND to BABA: #SuccessfulStrategies’ was inaugurated by Mr Ninad Karpe, Author, Chairman, CII – Western Region and Director, Aptech; Mr Amar Babu, COO, Lenovo Asia Pacific; Mr Ramdas Bhatkal, Publisher, Popular Prakashan and Prof. Dr. Uday Salunkhe, Group Director, S.P. Mandali’s Welingkar Institute of Management (WeSchool).

The panel discussion on topic ‘Strategies for a brave new world’highlighted how business practices are continually evolving with changing customer expectations in a digital world. It was moderated by Mr. Ninad Karpe – Author, Director Aptech Limited and Chairman (CII) – Western Region. The esteemed panel included Mr Amar Babu, Chief Operating Officer, Lenovo Asia Pacific and Prof. Dr. Uday Salunkhe – Group Director, WeSchool.

At the launch of his book, Mr. Ninad Karpe, Director, Aptech Limited, Chairman, CII – Western Region said, “The book draws parallels from recent happenings and significant historical events to understand the strategies that could be used in creating brands. It is my endeavour to reveal practical applications of strategy in today’s dynamic and ever-changing digital world.”

Speaking at the launch of the book, Prof. Dr Uday Salunkhe, Group Director, WeSchool said, “The world around us is changing at an exponential pace with robotics, artificial intelligence and machine learning. It has become imperative for the youth to be agile and continuous learners. At WeSchool, we always believe that vision with action can change the world. Perseverance is one quality that all youngsters must imbibe and follow. Having a growth mind-set is the only way in which we can stay relevant in the future. While pursuing all of this, the younger generation must learn to enjoy the journey of obtaining knowledge continuously and take a pause at regular intervals to reflect upon themselves and to rejuvenate which will reinforce their future.